Research On The Innovative Development Of Ideological And Political Education Of College Students Under The Background Of Short Video Communication

Media,in a broad sense,any material that can make people,people and things,or things and things have relations or relations can be called media.At present,with the rapid development of network technology,all kinds of media are springing up,becoming the carrier and means of people's communication,interpersonal interaction and entertainment.Especially the short video media represented by "trembling sound","fast hand" and "micro vision" have gradually entered people's life.Short video media has become popular among young college students because of its characteristics such as the youth of communication subject,the diversity of communication content,the fragmentation of communication information,and the interaction of communication methods.As a social force,short video media has a significant impact on the learning and life of young college students.In essence,ideological and political education is the work of being a man.The main body and object of Ideological and political education in Colleges and universities are college students.Paying close attention to the new characteristics and changes of College Students' ideological behavior is the proper meaning of doing well ideological and political education in Colleges and universities.As the main force of short video communication,the popularity of short video has both negative and positive effects on the growth and development of college students.Therefore,how to promote the ideological and political education in Colleges and universities in the context of short video communication is an urgent task for the ideological and political educators.At the same time,in the context of short video communication,the ideological and political education of college students also faces opportunities and challenges.On the one hand,the new media of short video communication is conducive to expanding the new field of Ideological and political education,unblocking the new relationship of Ideological and political education,enriching the new means of Ideological and political education,and enhancing the correctness and timeliness of Ideological and political education;on the other hand,Thecommunication mechanism and concept of low threshold,universality,virtuality and diversity behind short video communication make the education subject of Ideological and political education face the dilemma of "decentralization",the complexity of education object,the mimicry of education ring and the decline of education medium.Breaking through these dilemmas has become the difficulty and focus of promoting the innovation and development of College Students' Ideological and political education in the context of short video communication.The advantages of short video communication provide some ideas and methods for solving these dilemmas,which has certain theoretical and practical significance for promoting the better development of College Students' ideological and political education.Specifically,to integrate the advantages of short video communication into the ideological and political education of college students needs to follow the principles of unity of dominance and subjectivity,unity and diversity,inculcation and inspiration,theory and practice,and virtuality and reality.On this basis,we should enhance the charm of the main body,improve the process of education,optimize the content of education,purify the environment of education,strengthen the team building,and release the joint forces of education,so as to make the ideological and political education work of college students live and new.