Research On Wechat Reading Behavior Of College Students In The Era Of Mobile Internet

With the continuous development of mobile Internet and information technology,reading is no longer a traditional paper reading for college students.Digital reading relying on new media platforms is gradually changing the traditional reading method.Nowadays,flipping through We Chat,public account and circle of friends information has become a common reading method for many young college students.Although reading and learning using We Chat is faster and more convenient,in the face of massive data information,the process for college students to find reading content has become more complicated.If you cannot accurately filter a large amount of useless or vulgar information,the reading quality will decline.,It is likely to cause fast-food,fragmented,impetuous shallow reading.However,as the speed of We Chat technological innovation accelerates,the functions and added value of We Chat will continue to grow.Most college students are unlikely to completely abandon its use.Instead of blindly stressing the disadvantages of We Chat reading,it is better to treat We Chat and its Content,in the process of continuous innovation and use as much as possible to avoid weaknesses,maximize its active role in learning,life,entertainment,reduce the physical and psychological harm to users,and ultimately promote the overall development of college students.Therefore,based on the media dependence theory,the theory of use and satisfaction,the theory of interaction determination,and related literature,this paper surveys the basic characteristics of college students,We Chat reading behavior,We Chat reading motivation,and the differences between the three through questionnaires and literature surveys.Investigation and analysis on the relevance and relevance,summarize the characteristics of We Chat reading of contemporary college students and the impact of We Chat reading on college students.Finally,from the perspective of college students themselves,colleges and media platforms,we propose an optimization strategy for We Chat reading of college students in the mobile Internet era.The behavior introduces a good development cycle model,so that college students can truly benefit from We Chat reading.