Research On The Characteristics Of College Students' Digital Reading Behavior In The Era Of Mobile Internet

The era of mobile internet has opened the "reading revolution".With the development of information technology and the influence of "all-people reading",digital reading has become a new way of national reading and the main way of reading for college students.College students have become the main force of digital reading,and their digital reading behavior has drawn more and more attention from all walks of life.Based on the background of mobile Internet era,information behavior theory and reading theory,supported by the theoretical framework of digital reading behavior,this study conducts an empirical study on college students' digital reading behavior.Firstly,it combs the development status and trend of digital reading in China.Secondly,it carries out research design and implementation of college students' digital reading behavior with five representative college students in Gansu Province.Through data statistics and analysis,it is concluded that the digital reading needs of college students are individualized,digital reading seeks is diversified,digital reading utilization is fragmented and superficial,digital reading communication is socialized,and the phenomena of "addiction" and "information obsession" are universal.In addition,from the external environment,college,individual these aspects to analyze influencing factors of college students behavior;Finally,based on the above research results,the paper puts forward the development strategy of digital reading for college students.At the external level,it proposes the country should build good digital reading environment and the digital reading industry should actively promote well-developed industry.At the college level,it proposes colleges should emphasize the information literacy education of college students and digital reading guidance,and strengthen digital reading resources and services in university libraries.At the readers level,it is proposed to do a good job in reading planning,improve reading ability,combine deep reading with shallow reading,strengthen deep reading and improve their comprehensive literacy.