Research Of Issues Causing High Attrition Rate Of YB Company

When looking back to the past 20 years,we have witnessed a fast growth and expansion in China’s gaming market.At the same time,the expectation of playing high quality games has also increased.The talent competition among game developers have gradually become an intensive topic around the world while the talent war is fiercer in China.In the past few years,the talent turnover rate of the domestic game industry is usually over 20%,this is a huge number comparing to other industries.YB,which has developed its very own game production concepts and established well-known game brands,has failed to stay lower than average talent turnover rate,and is frequently threatened by local game companies.The rapid loss of technical talents in YB has put extra cost to the operation costs of the company.What’s more,excessive loss of technical talents will bring negative impact to the stability of employees and damage the team morale that requires long time to build.This way,it may even enhance the turnover rate of the company.All of this will influence the company’s capacity,productivity,future success in a disappointing way.One of the major influence coming from external is that a huge increase of demand for the local game companies to pursue high quality games while the fast growth of capacity has equipped some local game companies to catch up very quickly.Recently,many local game companies have successfully developed games that are recognized all over the world.When such game companies succeeded to build a world popular game,they will make huge profit out of it.Then these game companies continue to hire more talents by offering salaries and benefits much higher than the market level and provides talents greater vision for the future development of the company.Hence,the turnover rate of YB company have been constantly raising when comparing the rate with the same period in the past years.When the attrition rate in YB China studios has been keeping increasing,so is the sense of crisis.At the same time,YB company needs to go through an thorough internal analysis,accurately allocate the ways to decrease the attrition rate,to fight against the potential threats of talent competition from the market.To help YB company tackle the problems of high attrition rate,a comprehensive analysis around talent attrition in China Market and what kind of crisis it’s bringing to YB company.During the research period,I have conducted in-depth talk with preventatives of former employees,in-depth interview with management team or YB China companies,and questionnaire with existing employees.The analysis is mainly focused around 3 major topics in the market which are compensation and benefits system,channels for personnel growth,and corporate culture that can boost sense of belonging.Last but not least,through reasonable talent crisis management,it emphasizes that the company needs to raise the awareness of anticipating the dangers in times of peace and prepare precautionary measures for various kinds of talents war in the future,to equip management team with effective and efficient management reference.Talent loss is controllable on certain areas if we can study those areas and provide effective solutions.It will be helpful to YB company to reduce the talent attrition rate...