The Design And Accomplishment Of Exercise Science And Health Promotion Center Web Site

Internet hot words caused by martial arts hot events such as "young people should teach martial arts morality" and "mouse tail juice" appear frequently in our daily life,which makes us see the unprecedented influence of new media,and also makes martial arts come into people’s sight once again,triggering a new round of hot discussion.As a representative of the excellent traditional culture of the Chinese nation,Wushu has not only been greatly impacted by foreign and western competitive sports after entering the new period,but also suffered from the problem of audience fault caused by its lack of attractiveness.Therefore,Wushu must make great use of more effective communication means in addition to its own transformation if it wants to regain vitality.According to the current research situation,there is still a lack of research on analyzing the audience’s wushu cognition based on the wushu communication of new media.Therefore,this study to the new media environment of the current situation of the martial arts culture communication and audience cognition as the main content,USES the literature material law,questionnaire survey and other research methods,from the communication perspective,about the present situation of the spread of wushu culture under the new media environment,some research was conducted on the problems and advantages,and martial arts to analyze related cognitive situation of audience.The aim is to explore a suitable development path for expanding the dissemination of wushu and improving the audience’s wushu cognition under the new media environment.The conclusions of this study are as follows:1.In terms of disseminators,the new media has the problem of the absence of official institutions in the dissemination of martial arts,which is mainly operated by individuals.2.In terms of communication channels and content,the content and form of Wushu communication in the new media era have been innovated to a certain extent,but there are few updates,lack of originality,lack of in-depth interpretation of Wushu content,and even wrong content,which is not conducive to the audience’s more clear and comprehensive cognition of Wushu.3.In terms of the audience,the main audience of Wushu is still concentrated in Wushu college students,teachers and Wushu practitioners from other societies,while other audiences have a low degree of Wushu cognition.The interest and cognition degree of male to martial arts is higher than that of female.The audience’s low degree of theoretical cognition of wushu reflects,to a large extent,the lack of theoretical education in wushu education,and the value of martial arts has a tendency to be marginalized in contemporary times.Most of the audience’s demands for wushu mainly focus on physical exercise and hold a general attitude towards the future development of wushu.4.In terms of communication effect,new media has broadened the channels of wushu communication,making the hot wushu events quickly known to the audience,which reflects the characteristics of the timeliness of new media communication.However,there is a certain lag in the information received by the audience,and it is easy to confuse the time of information obtained through new media.From the perspective of cognition,the spread of new media has played a certain role in improving the audience’s cognition of martial arts,but there is still a lot of room for improvement.