Research On Brand Improve Of MP Educational Training Group Image

In recent years,with the development of economy and society,opening of domestic market and focus on educational market,middle-size educational training increase rapidly.Furthermore,under the situation of Internet market,more and more mini-size educational training is coming up.For these years,since a great number of graduated students coming out of universities,the increasing stress from employment market,the number of people who want to further study to upgrade is increasing rapidly.The MP training is set up in this background.Influenced by Internet Finance,MP is a new brand in MBA training Internet market.As these similar small companies,at the beginning of doing pioneering work,which will face different kinds of problems.By research this kind of company,we can take good use of this sample to share for other companies have the same background.This thesis insists of five parts: 1)By analyzing current situation,external market situation and background for MP brand,introduce the development and present situation.2)Through the analyzing from customers’ survey and interview,we can deeply research the need of customers and find the problem in MP brand.3)Focus on the internal problem from MP brand.4)Company should improve their brand team,Market segmentation,upgrade its products,enhance its human resources’ management and so on.5)According to the improving strategies,set the guaranteed ways to ensure the project to put forward fluently.MP band is just a small case.Through this sample,can provide the solve problem and analyzing data to the same companies at the beginning of setting up companies.