Research On The Development Strategy Of HY Sports Company

HY sports company was established in April,2015.At first,relying on the operation mode of headquarters,it quickly occupied the market,forming a certain well-known sports education brand with great influence.But with the fierce competition in the youth sports training market,its development is faced with great threats and development bottlenecks.How to survive in the ever-changing external environment and how to develop in the fierce competition of many youth sports training institutions is an urgent problem that JN sports company faces.Based on the theory of competitive strategy,this paper first analyzes the macro environment that the company faces with PEST analysis.Secondly,it makes a simple study on the internal resources and capabilities with SWOT analysis,and makes a strategic choice to determine the strategy of implementing the brand,the centralization strategy and the differentiation strategy.In order to ensure the strategic implementation,company should implement the following measures: 1.The improve management system construction 2.reshape the corporate culture,increase the company cohesion 3.establish guarantee mechanism of talent resources to speed up the brand construction 4.sets up the brand image 5.assist in schools campus sports,create famous youth tournament IP 6.set up industry training...