The Research Of The Operation's Route And Investment And Financing Tactics Of The Hubei Sports Brand

China's economy in the 21st century is turned from the economy of the products to the economy of the brand gradually. Typing the brand of work of causing, establishing the advantage of brands has already become the most important weapon that market competition decided the issue of the battle. Our country, as the sporting power, athletics sports has already marched toward the world powerful country, but the development of sports brand resources lags behind seriously, the domestic sports goods are obviously in the inferior position in the fierce market competition. With the closing on of accession to the WTO and Beijing 2008 Olympic Games of China, the sports market of our country will face fiercer international competition, so, we need to make the sports brand, make the development strategy of the sports brand, accelerate the sports brand to run.Hubei is the large province of sports, Olympic Games strong province, has unique geographical environment and good sports market foundation, sports industry resources are abundant, the consumption market potential is enormous, but Hubei lacks the sports brand especially sports famous brand . Implementation, run-up and construction which the city of Wuhan enclosed of the sixth national urban games emerge with the middle part, the sports industry of Hubei will face the good opportunity for development. In the face of the surging competition of the domestic and international famous sports brand, Hubei should be devoted to the cultivation of the sports brand, design and structure the route where the sports brand of Hubei establish and run rationally, use the tactics of investment and financing in order to accelerate the establishment and operation of the sports brand of Hubei scientifically.This literary grace uses research approaches, such as making investigations law,...