The Influence Of Negative Network Public Opinion On College Students And Its Countermeasures

In the Internet era,with the innovation of network media,the influence of network public opinion is growing day by day.College students are the most active part of Internet users,and their ideology,moral concept,value judgment and even thinking mode may be directly or indirectly affected by the network public opinion."College students are at the critical juncture of jointing and pregnancy,and they need nutritious fertilizer and correct guidance.With the further development of Internet technology,network public opinion can agglomerate energy and can play a more and more big,college students under the influence of network public opinion to be reckoned with,especially negative network public opinion may have been caused by the threat of ideal faith education for college students,therefore,how to effectively deal with negative network public opinion become important topic in front of the ideological and political education.This paper first investigates the meaning of public opinion and network public opinion,and further defines negative network public opinion on this basis,that is,negative network public opinion refers to the public opinion in the network that violates the mainstream social values,misleads the audience’s thoughts and behaviors,and hinders the stable and harmonious development of the society.Secondly,through the analysis of public opinion events in recent years,several areas where negative network public opinion is prone to gather and break out are sorted out,namely areas closely related to fairness and justice,such as people’s livelihood appeals,public security,income distribution,judicial trials,national interests,celebrity enterprises and so on.With the changes of The Times and the society,the negative network public opinion shows the characteristics of pan-entertainment,extreme emotional,false,malicious deconstruction,antagonism and so on.Third,the questionnaire survey is used to analyze the negative impact of negative network public opinion on college students,that is,weaken the rational thinking of college students,encourage the negative emotions of college students,induce the trust crisis of college students,eliminate the core values of college students,and aggravate the ideological security hidden danger of college students.Fourthly,it analyzes the reasons why negative network public opinion has a negative impact on college students,that is,the development of new media technology provides a new platform for negative network public opinion dissemination;Negative network public opinion dissemination law intensifies the network negative influence;Immature college students are easy to become the disseminator of negative network public opinion;We media excessively pursue commercial interests and ignore social responsibilities;The effect of guiding intervention in colleges and universities is poor,and the educational mode needs to be improved.The objective existence of social contradictions provides the soil for the breeding of negative network public opinion.Finally,according to the analysis of the causes of the above subjects,the effective countermeasures are put forward,that is,the government should strengthen network supervision;Colleges and universities should play the main role of ideological and political education;Network media should enhance the sense of responsibility and social responsibility;College students should actively practice the socialist core values.