The Evolution Of Network Public Opinion Of Reversal News Events And The Coping Strategy

With the emergence and maturity of Internet technology,human society has entered the information age of rapid development.In the media industry,due to the emergence of mass communication tools such as network media and self-media,the existing ways of news production and dissemination have been broken.People,as both sources and hosts,can publish information through the network while acquiring information.The emergence of various kinds of self-Media platforms makes the network information complex,and the phenomenon of reverse news is becoming more and more intense.Many reverse news has attracted the attention of the media and the public.The impact caused by this has been related to all levels of society,and it needs to be paid attention to,so as to reduce the frequency of reverse news.At the same time,the emergence of the network makes the expression and dissemination of public opinion no longer limited to fixed areas or groups.All netizens express their views and opinions on news events,which also highlights the social influence of network public opinion in many news events.For example,in the "cousin" Yang Dacai's fall,netizens opened a new era of network anti-corruption.Netizens have found the problems of commercial propaganda behind loving donations.Yu Guoming compares public opinion to "skin of society" and "barometer of social situation".It can be seen that the emergence of network public opinion has its deep social roots.In the network governance work,the most important thing for the relevant departments and units is to understand the development of public opinion,effectively conduct public opinion guidance,clearly define the mechanism of occurrence,development and evolution of network public opinion of various events,and better open up.Exhibition of corresponding work to avoid further deterioration of network public opinion,affecting normal social operation.This paper mainly studies the reversal news events in recent years,summarizes the characteristics of the elements of the network public opinion of the reversal news events,and combines with the examples of the reversal news events,analyses the situation of the network public opinion in different stages of evolution,deeply explores the evolution and negative effects of the network public opinion of the reversal news events,and puts forward the countermeasures to the network public opinion of the reversal news events.