Research On University Students’ Entrepreneurial Opportunity Recognition Mechanism Based On Information Ecology Theory

With the continuous deepening of reform and opening up and the gradual warming of Innovation and Entrepreneurship’s boom,more and more university students choose to start an undertaking after graduation.It is reported that although the number of entrepreneurs has grown rapidly,the success rate of entrepreneurship is very low.The entrepreneurial situation of university students in China is not optimistic.There are many factors that influence people’s entrepreneurial success,and the identification of entrepreneurial opportunities is an important aspect.The identification of entrepreneurial opportunities affects the decisions of entrepreneurs.Correct identification of entrepreneurial opportunities can enable entrepreneurs to seize business opportunities and make it easier to achieve entrepreneurial success.Therefore,studying the factors and mechanisms of entrepreneurial opportunity identification to improve the ability of entrepreneurial opportunity recognition is of great significance to the entrepreneurial success of university students.In the process of identifying business opportunities,business opportunities often exist on the basis of information,thereby forming an information ecology with three major elements: information,information people,and information environment.This dissertation applies the theory of information ecology to study the identification mechanism of university students’ entrepreneurial opportunities.Using information ecology theory to study the identification of entrepreneurial opportunities will help university entrepreneurs to recognize and identify entrepreneurial opportunities from the perspective of information,discriminate the information elements that affect the identification of entrepreneurial opportunities,find defects in their own information capabilities and improve themselves.This dissertation follows the following research ideas: construct a framework for identifying entrepreneurial opportunities based on information ecological theory through literature review,extract the information ecological environment factors that influence the identification of entrepreneurial opportunities from both internal and external ecological aspects,and propose the possible role of the information identification of information people,and propose the indicators for evaluating the results of entrepreneurial opportunity identification.Construct research hypotheses and research scales,design questionnaires according to the scales,obtain data through questionnaires,and validate models and hypotheses through quantitative analysis to obtain the factors influencing the identification of entrepreneurial opportunities and their relationship under the theory of information ecology,clarify the mechanism of identifying entrepreneurial opportunities for university students.This dissertation hopes to explore the mechanism of entrepreneurial opportunity identification by constructing an entrepreneurial opportunity identification model including both internal and external ecology,and improves the success rate of entrepreneurs’ entrepreneurial opportunity identification,and clears the obstacles for their entrepreneurial road.Through the above research,this dissertation verifies the hypothesis between various factors and the identification of entrepreneurial opportunities,and obtains the relationship between various information elements and the identification of entrepreneurial opportunities.The original relationship model is modified to get the final relationship model.Finally this dissertation puts forward corresponding suggestions for the advantages and disadvantages of university students in the process of identifying entrepreneurial opportunities.The results of the study help university entrepreneurs improve the success rate of their entrepreneurial opportunity identification,and get entrepreneurial success.The success of University Students’ entrepreneurs is an important aspect for personal development,social progress and national prosperity.