Research On Marketing Strategy Of Daqing Leen Education Consulting Company

Entering the 21st century,the education industry is booming,accompanied by the success of economic construction and spiritual industry.Business related news can always provoke a global discussion in society.Education is no longer just a public welfare undertaking,but has an industrial nature.From the point of view of the development of private education,its marketing strategy has become the key for a company to establish itself,it is essential to study the marketing of educational enterprises.This paper takes the marketing strategy of Daqing Leen Education Consulting Company over the object of the study and conducts research and analysis on the problems in its current marketing strategy.Daqing Leen Education Consulting Company,as a well-known local education brand,has been unable to keep up with new development opportunities due to the many changes in the education market during its development years.You urgently need to improve your existing marketing strategies.The traditional marketing model has limited the development of this business.Based on various market management theories,such as 4P,4C and literature analysis,this article will analyze the company’s marketing strategy problems and offer suggestions for improvement through the study of indoor and outdoor environments.First,it summarizes the current state of domestic and foreign research into the development of educational consulting and training products and clarifies the need to study the improvement of the marketing of educational consulting products of the Daqing Leen Education Consulting Company.Consultation and reference to the analysis and theoretical review of marketing of educational consulting products and training of national and foreign educational consulting companies.Keep track of the current state of research on this topic at home and abroad,and finally get marketing direction for Leen Education Consulting Company consulting and training products.Second,it analyzes the internal and external environment for the development of Daqing Leen Education Consulting Company training and training products.Highlight the need and urgency to improve the marketing of educational consulting products.Detailed analysis of the internal,external and competitive environment of Daqing Leen Education Consulting Company.Finally,through the implementation of various measures to render certain the improvement,and to ensure that the improvement of the education and training products strategy of the company Daqing Leen Education Consulting Company can work effectively.This article intends to use the marketing strategy problems and solutions optimized for Daqing Leen Education Consulting Company to solve similar problems for other private educational institutions,especially in the formulation of marketing strategies related to product innovation and customer stratification.As well as channels and top aspects,provide certain opinions and references.