Research On Marketing Strategy Optimization Of X Company’s Preschool Educational Products

Preschool education is the beginning of lifelong learning and an essential part of the national education system.Focusing on the growth needs of preschoolers,the preschool education market has derived diversified business models.With the development of China’s economy and the growth of household disposable income of the country,a number of representative large enterprises have been bred.In recent years,with the improvement of system construction,the preschool education market has tended to be standardized and sustainable.It has grown together with industry supervision,eliminated speculators in the market,screened high-quality education enterprises,and provided children with higher quality preschool education products and services.Through the research of relevant educational marketing strategies at home and abroad,using the traditional strategic analysis model,this paper analyzed the macro environment faced by X company and the advantages,opportunities and challenges of the company in expanding the preschool education market.Accroding to the market condition X company facing with,this paper analyzed the existing problems of the current marketing strategies by the theory of marketing mix,targeted the market positioning through market segmentation,and proposed optimization strategies from the aspects of products,prices,place and promotions.In terms of product strategy,product optimization is the core.Through content optimization,layout optimization,and service resource optimization,the fist product“Integrated Activity” is optimized;Through content optimization,typesetting optimization and service resource optimization,the fist product “Integrated Activities” is optimized.Grasp policy trends and hot spots.Develop and integrate a unique preschool education product system with the characteristics of X Company.Build differentiated curriculum products and establish standard equipment information solutions.In terms of price strategy,it should closely meet the market demand.The teaching resources of the course are all sold at a unified price.Position the mid-end market,invest in after-sales service,and build a healthy price system.In terms of palce strategy,it should give full play to channel advantages and build professional competence.Strengthen the ability in the field of terminal preschool education by opening up the sales channels for kindergartens,while explore the sales mode of combining online and offline sales channels.In terms of promotion,it should carry out diversified innovation.Provide new media marketing methods to strengthen brand,product and service promotion,and pay attention to sales follow-up after marketing activities.