CF Tutorial Institution Marketing Strategy

In recent years,with the rapid development of China’s economy and the increasing improvement of people’s consumption level,more and more people are spending on education and training.In particular,the number of extra-curricular tutorial institutions for entrance examination for secondary school or college learning period has soared.With the rapid development of this industry,problems in the operation and management of some institutions have gradually been exposed.How to improve marketing efficiency on the basis of limited resources has become an important factor affecting the competition of education and training institutions in the industry.This article takes Harbin CF education training institutions as the main research object,first of all,from two aspects: macro environment,industry environment analysis,then according to the results of questionnaire survey,and the marketing status quo of education and training institutions,found problems in the agency products that appeal,not clear price system,channel construction is weak and customer relationship maintenance problems such as insufficient.By further analyzing the cause above a few kinds,put forward at this stage the marketing strategy optimization Suggestions of CF education training institutions,enrich the teaching content,establish a complete service system,the implementation of pricing and differential pricing,widen the channel of the network marketing and long distance,full attention to customer requirements,reduce customer acquisition cost,improve customer consumer convenience and keep customer interaction,etc.And from the technology,capital,manpower and other different aspects of CF education and training institutions marketing strategy optimization guarantee measures.With the competition in the same industry becoming increasingly fierce,this paper proposes targeted marketing strategy optimization scheme for the next stage development of CF education and training institutions,and also provides Suggestions for improvement of relevant problems in the same industry.