Research On The Marketing Strategy Of XY Personalized Tutorial Agency In Xi'an

Tremendous opportunities are brought by the development of private education and the parents' increased investment in education for our tutoring industry.Meanwhile,the risks and diffculties are increased by the fierce competition between the various of extracurricular tutorial organizations.In this environment,the development of XY personalized tutorial agency are also full of opportunities and risks.S:ince its establishment in 2008,the scale continued to expand,however,there have been some problems about the marketing strategy of the agency,the enormous challenges are faced when the agency grown smoothly in the future.Therefore,the research of the marketing strategy about the XY personalized tutorial agency has a very important significance.In this paper,the main methods are combined theory with practice.First of all,the present situation and issues of the marketing strategy are analyzed by the analysis of the overview of XY personalized tutorial agency and the basic of marketing theory,at the same time,the industry environment is analyzed.Secondly,the target market of the XY personalized tutorial agency is broken down,selected and positioned.The marketing mix strategies of the XY personalized tutorial agency were designed.Finally,the relevant recommendations of marketing strategy in the implementation process are proposed,and the main conclusions of this study and future research prospects are described,so as to achieve the purpose of this study.Through this research seeks to improve the current marketing situation of the XY personalized tutorial agency,improving the marketing strategy,expanding the marketing channels,increasing the customer loyalty,enhancing the competitiveness of agency,improve the reputation and credibility of the XY personalized tutorial agency in the industry.Meanwhile let the XY personalized tutorial agency be built to a well-known and one-on-one personalized tutorial agency extracurricular synchronization tutorial agency which is trusted by the majority of students and parents in Xi'an.