Research On The Strategy Of Improving The Service Quality Of HW Fitness Club

With the continuous improvement of people’s health awareness,more and more people choose to exercise in fitness clubs,and members put forward higher requirements for the service quality of fitness clubs.At the same time,a large number of visualized and diversified smart home fitness products continue to impact the fitness market,and the market competition is becoming more and more fierce.Various factors have caused troubles for the development of fitness clubs.Many managers of fitness clubs are deeply aware that improving service quality is the development of fitness clubs.’s top priority.Accordingly,this study,from the perspective of member needs,strives to help fitness clubs explore the key points to improve service quality,and also provides some references for the sustainable development of fitness clubs.This research takes HW fitness club as the research object,adopts the method of literature materials and questionnaire survey to study the service quality of HW fitness club,tries to accurately grasp the gap between members’ expectations of service quality and actual feelings,and finds the key to improving service quality.point.First of all,this paper sorts out the related research on the improvement of the service quality of health clubs,and tries to combine the Servqual model and the Kano model to explore the key elements that contribute to the improvement of the service quality of health clubs.Secondly,the research uses a questionnaire to investigate the expected service quality of fitness club members;the collected data is comprehensively analyzed through Kano twodimensional attribute analysis and Better-Worse four-quadrant analysis.The research results show that the essential quality elements are widely distributed,and are involved in the five dimensions of tangibility,reliability,assurance,responsiveness,and empathy;the attractiveness quality is mainly concentrated in the dimension of empathy;the expectation quality includes assurance.dimension and responsiveness dimension,it is concluded that customers have high expectations for the service quality of health clubs.Finally,the study puts forward countermeasures to improve the service quality of HW fitness clubs from four aspects: service environment,service content,personnel management,and communication channels.It is hoped that through the improvement of service quality,members can experience better service,improve member satisfaction,and enhance the core competitiveness of HW Fitness Club.