Fitness Club In Ningbo’s Quality Of Service And Influencing Factors Research

This study is based on the model of service quality gap, studying the problems of the quality of fitness clubs in Ningbo. It puts forward operational suggestions according to related conceptions and data analysis.First of all, the research subjects can be divided into two par ts: elements and factors i nfluencing the service quality of Ningbo fitness clubs. The survey subjects are ten best fitn ess clubs in Ningbo. Rese arches on quality of fitness clubs in the past are m ainly about cu stomers’ satisfaction, service level of stadium s, definition of service qualit y, etc. Many scho lars have studied on evaluation of the service quality of fitn ess clubs. Most of them evalua te from the perspective of custom ers, which ge nerally analyze the ind icators customers felt.This study research from four perspectives: m anagers, customers, serves staffs and marketi ng staffs. By analyzing cogni tive elements, standard elements, transfer elem ents, propagand a elements and influ encing factors of each element, it carries out a com prehensive evaluatio n from both hum an and m aterial, the foothold is th e gap between customer expectations an d their feelings.Secondly, the study as sumed that co gnitive elements, standard elements, transfer eleme nts, p ropaganda elements significantly exist an d that there is a gap abo ut the cognition of service am ong managers, customers, serves staffs and m arketing staffs. It explains this phe nomenon through the method of literature, questionnaire surveys and data analysis.Lastly, it is expected before the study that it exists serv ice quality issues and gaps am ong various parts, and th at the inform ation between the cu stomer and the clubs are im balan ced. The meaning of this study is to provide som e reference suggestions to solve the servi ce quality problem s of fitness clubs, to give club managers a kind of th inking to so lve pro blems and to gi ve some reference to s tudents studying service quality of club s. In conclusi on, the m ain problems of service quality are cognitive gap and transfer gap, the m ain facto rs are m arketing orientation、vertical communication、employees and job m atching、perfor mance Evaluation.