| Emotional communication is a social behavior that accompanies the process of human socialization.Zhao Yunze defines the spread of emotions as "the behavior of individual or group emotions and the expression,infection and sharing of their accompanying information".From direct emotional communication between people and groups in the real environment,to indirect emotional communication using newspapers,radio,television and other traditional media as media,to emotional communication beyond the limits of time and space in the virtual environment of the Internet,its transmission speed and effect They are constantly improving and strengthening.Especially based on the well-functioning social media platform of Weibo,emotion communication not only satisfies the needs of users’ emotional catharsis and social interaction,but the public opinion formed by it is also a "barometer" and "warning device" reflecting social order.Therefore,the user’s emotional communication behavior in the microblog public opinion field also reflects the user’s sense of social participation as the public.In the microblog public opinion field,supported by science and technology and users’ pro-social behavior,mainstream media have also begun to explore the path of emotional communication,and put their focus on the management and guidance of social emotional communication.The official Weibo of mainstream media enters as a user and integrates into the "emotional stream" of other users through empathy,taking the popular topics,social focus and related public opinion that users follow as important references for mainstream media agenda setting and emotion setting,and giving play to mainstream media The advantages of professional content production,appropriate use of emotional dissemination to carry out public opinion guidance,to meet the real needs of dispelling negative social emotions,resolving social conflicts,reshaping the trust system,conveying mainstream values,and sorting out cultural self-confidence.The grasp of emotion communication is also an important opportunity for mainstream media to grasp the position of the Weibo public opinion field in the process of building a new mainstream media.Weibo is considered a social field that "emphasizes emotions and neglects information".The more so,the more it is necessary for the mainstream media to have a bottom-line awareness of the dissemination of emotions,to guard against blindness and sensational shortsightedness that are out of fact,and to strengthen the management and guidance of the mainstream media’s emotion dissemination.The fundamental purpose is to strengthen the "harmonious management" of social emotions.,To build a media environment that unites sensibility and rationality,and harmonizes humanistic feelings with dialectical thinking,and promotes the construction of a harmonious society. |
