Research On Rumor-refuting Strategies Of Mainstream Media Weibo In The Context Of Information Epidemi

At the beginning of 2020,the outbreak of the COVID-19 marks the beginning of the battle against viruses and also the beginning of the battle against "information viruses"."Information epidemic" refers to the dissemination of untrue information related to the epidemic through the Internet,social media,and various communication means during the spread of infectious diseases,resulting in fear among the public,and even triggering clustered social panic behavior,which has a devastating impact on social stability and order.Social media represented by Sina Weibo provide soil for the generation and dissemination of rumors.Some rumors,pseudoscience,and other negative information about the epidemic continue to overlap,impacting the orderly ecological pattern of social opinion.In the face of this situation,mainstream media should rely on their official authority,strong reliability,and other advantages to promptly and effectively refute rumors on official microblogs,injecting positive and guiding forces into the stability of society.This paper takes the online rumors during COVID-19 as the main category,selects the microblogs of @ people’s "People’s Daily" @ China News Agency,@ China News Network,@ Zhejiang Daily,@ Yangtze Evening News,@ Guangzhou Daily,@ Beijing Daily and other mainstream media as the research object,combines the knowledge of journalism,communication,psychology and other disciplines,and adopts multiple research methods such as literature research,content analysis,etc,To explore the practical characteristics of refuting rumors on mainstream media microblogs in the context of the information epidemic,and then explore the refutation strategies of mainstream media microblogs.Based on analyzing the shortcomings of the refutation strategies of mainstream media microblogs,the optimization path of the refutation strategies of mainstream media microblogs is constructed.Firstly,this study conducts a coding analysis from the dimensions of refutation content,content orientation,refutation topic,refutation time,refutation content form,refutation source,rumor category,persuasion skills,comments,and forwarding volume.The characteristics of refutation practice in mainstream media Weibo are as follows: First,refutation in main streaming media is presented in the form of pictures,graphics,text,text+video,text+links,text+articles,etc;The second is that after Sina Weibo was changed to a long Weibo,there were no restrictions on the length and number of words.The refutation of rumors in mainstream media no longer only focused on simple content explanations,but rather elaborated on the events in the rumors in more detail to restore the truth to the maximum extent;Thirdly,the content types of refuting rumors in mainstream media have diversified,involving "closure and control","pseudoscience popularization","materials","Zhong Nanshan",and other topics,with an increase in the breadth of topics involved.Secondly,from the perspective of the strategy of refuting rumors on mainstream media Weibo,its strategy application mainly includes three aspects: content,form,and narration.First,from the perspective of content,the title is mostly labeled vocabulary and diverse sentence patterns,the topic setting is multi-level radiation and refined push,and the content timeliness is mostly dynamic update and liquidity authenticity;Secondly,from the perspective of form,the form of refuting rumors realizes the fusion of sensibility and rationality,clarifies and strikes the sinking of refuting rumors,and summarizes science popularization with timeliness and authority;Thirdly,from a narrative perspective,clarifying facts through a complete narrative of causes and consequences,resorting to authority supported by experts and official information,and pre correcting erroneous behaviors ring the alarm bell.Finally,through research,it is found that there are shortcomings in the strategy of refuting rumors in mainstream media microblogs under the background of the information epidemic,including low participation of refuting subjects and weak information influence;The content dissemination of refuting rumors is weak,and the information radiation area is small;Inadequate interaction in refuting rumors and poor information appeal;Strong anti rumor discourse,ignoring public emotions and needs;The timing of refuting rumors is inappropriate,reducing the effect of refuting rumors.In order to improve the effectiveness and quality of refuting rumors on mainstream media microblogs,and shoulder the important responsibility of mainstream media as information in the context of the information epidemic,this study proposes targeted refutation optimization strategies: first,improve the intelligent technology refutation mechanism and create a refutation platform;The second is to strengthen the multi party coordination of rumor refutation subjects and create a rumor refutation matrix;Third,strengthen the sense of responsibility of mainstream media and change the idea of refuting rumors;Fourth,change the narrative strategy of the refutation text and innovate the form of refutation;Fifth,improve the media literacy of media personnel,and improve the quality of refuting rumors.