Research On Optimization Plan For Management Of Y Company’s King Pro League

With the continuous development of Internet technology,the post-80 s and 90 s who have grown up together in the Internet era have become the backbone of society.Esports has been gradually recognized by the society from the time when it used to be a“flood beast” and a “freak”.The entire e-sports industry Entered a stage of rapid development.At the same time,it has also caused a series of new problems.Although e-sports was listed as No.78 official sports competition by the State Sports General Administration,there are still many gaps between e-sports and the mature ecological model of traditional sports.Therefore,as an emerging sport,e-sports requires continuous exploration and research on how to operate the event well.This article uses Y company’s " Honor of Kings " mobile game professional league(KPL)as the research object,and uses the method of literature and case research,investigation,text mining to conduct in-depth research on its competition management issues.King Pro League was born in 2016,hosted by Tencent Interactive Entertainment and undertaken by Y company.This article first uses the PEST theory to analyze the macro environment of the e-sports industry,and then through the upstream and downstream analysis of the industry chain,it is concluded that the success of the mobile game "Honor of Kings" and its events is closely related to Tencent’s dominant position in the entire industry chain.Then analyzed the development status of the KPL event,and used the SWOT analysis method to disassemble the advantages,disadvantages,opportunities and threats of the event in detail to lay the foundation for proposing an optimal management plan for the event.After that,in order to better understand the user’s behavior and emotional trends,this article uses two direct and indirect data collection methods.From the perspective of consumers,through questionnaires and text mining techniques,it is found that the King Pro League is insufficient in the competition system,star IP,team’s regionalization reform,network,and interpretation expertise.Finally,on this basis,this article proposes a series of corresponding optimization solutions.It is hoped that the research in this article can serve as a reference for promoting the healthy development of the e-sports event industry.