Research On The Factors Restricting The Development Of Chinese Volleyball Professional League

The development of volleyball professionalization covers a series of factors such as professional league,club,professional player,coach team and related management,event operation,player exchange,professional manager,ball market marketing and so on.Among them,the development of professional league and club is the two core links of volleyball professional development,because the bearer of volleyball professional league is professional volleyball club.The development of professional volleyball club and League directly affects the development of volleyball professionalization and plays an important role in promoting it.Professional Volleyball League provides a platform for the development of clubs,and the development of professional league clubs also affects the development of professional league.In view of the development of volleyball professionalization in China,this paper studies the development history,stage characteristics,development mode and operation management system of volleyball professional league by using the methods of interview and literature.Based on the experience of mature and perfect professional leagues of foreign excellent clubs and the successful professional operation modes of some domestic sports events,this paper finds out the restrictive factors of China’s professional development,understands the problems to be solved in China’s volleyball professional leagues,makes analysis and research,and provides reference suggestions for the development of China’s professional leagues in the future,Better promote the development of China’s volleyball professional league to a higher level.Through the research,the following conclusions are drawn:The biggest problem in the professional development of Volleyball in China is that there is no real professional and perfect system.China’s volleyball is not professional enough,the competition system management is not perfect,the degree of market-oriented management is low,the transfer personnel of League clubs are not active,and the property rights of clubs and sports bureaus are not clear.At present,the influence of China Volleyball professional league is insufficient,the attraction to the audience is insufficient,the market is cold,the attention is not enough,and the degree of marketization is low,which makes the club unable to make profits,makes it difficult for the club to survive,leads to fewer sponsoring enterprises,and insufficient sponsorship funds,so it is unable to provide funds normally to ensure the normal operation of the club.The competition system of Volleyball League should be reformed correspondingly,and the reasonable grouping will narrow the competitive level gap of each team,increase the intensity of the competition,lack of commercial performance competitions other than the competition,and increase the promotion and promotion mechanism,so as to enable more teams to participate and expand the league team.The low transfer level of domestic players leads to the lack of improvement of competitive level and the decline of athletes’ competitiveness,resulting in the low degree of professionalization and marketization of volleyball.The transfer treatment of athletes is poor,the transfer system is imperfect,the transfer enthusiasm in China’s volleyball market is reduced,the team personnel are fixed,and there is no breakthrough,resulting in the reduction of visual fatigue fans.China Volleyball Association has no clear provisions on the scope,frequency,time and method of introducing players.It is necessary to improve the laws and regulations on the introduction of athletes.The reform of China’s sports system can not adapt to the market economic system.The government team running mode under the national system hinders the development of professional volleyball in China.Professional volleyball club should be an economic entity,but many professional clubs have not completed the entity construction.The property right structure of the club is complex,and the government also participates in the management of the club,resulting in the lack of special management experts to manage the management right of the club.China’s volleyball market lacks enough attraction,low economic benefits,poor market development and few broadcasting.The lack of professional management talents,market development talents and volleyball agents lead to the slow professional development of the club.Club management and market operation need a clear management organization and authority to find the deficiencies in the management mode and improve it.At the same time,in order to meet the needs of social development,we should cultivate or excavate professional management teams in many ways.