A Study On The Marketization Of The Chinese Volleyball Professional League Matches

In the field of Chinese volleyball professional league academic research,many scholars in China have made rich research on the development process of volleyball professional league,although the current development situation of China's market economy is very good.However,the study on the marketization of volleyball professional leagues is still a relatively blank area.Therefore,the marketization process of Chinese volleyball professional leagues needs to be deeply studied and continuously paid attention to.This article takes the Chinese volleyball professional league as the research object,uses the literature data method,the expert interview method,the field investigation method,and the induction analysis method,through the volleyball professional league development course carries on the analysis,summarizes the current league characteristic.Under the condition that the main body of the Chinese volleyball professional league is clearly involved,the market situation of the Chinese volleyball professional league is combed from four aspects: club,athlete,sponsor,ticket and event broadcast.The findings are as follows:1.The China Volleyball Association is still in the process of decoupling and substantive conversion.At present,the volleyball management center is still the league's competent department.The league's market-oriented mechanism has not yet been formed,and the Chinese volleyball professional league has not completed the real market-oriented sense.2.The social capital investment in the Chinese volleyball professional league is small,and it is impossible to build a luxurious league with lack of financial support for many years.The ability to attract fans is weak,making the entire league market process very backward.3.The professionalism of participating clubs is relatively low,and it is particularly prominent in the training of athletes and the transfer market of athletes.It is mainly manifested in the lack of a youth training system,resulting in incomplete echelon construction.The absence of athletes 'packaging,publicity,promotion,and startraining,as well as the lack of smooth market for athletes.4.As the top volleyball event in China,the Chinese volleyball professional league lacks clarity in the division of rights in the copyright production and marketing of the event.In addition,domestic broadcast technology also lags behind,making the broadcast of the event stalled.5.Whether it is a league operator or a participating club,there are problems in communicating with the media.The fan market lags behind football,basketball and other competitive sports projects,further affecting the improvement of volleyball professional league products and core competitiveness.6.From the perspective of the overall development of Chinese volleyball,the world performance of the men's team is far behind the performance of the women's team in the world's volleyball.The uneven development of men's and women's volleyball and the unsatisfactory performance of the men's volleyball competition have caused the volleyball fan market to be relatively sluggish.At the same time,it also affects the market process of Chinese volleyball professional league.