Study On Brand Strategy Planning Of Sanda Commercial Events In China Muscles

In recent years,with the orderly implementation of national sports industry policy and the sharp increase of national sports culture demand,sports events as an important part of the sports industry,its comprehensive benefits have increasingly attracted the attention of all walks of life As an important part of sports events,it plays an important role in meeting the spiritual and cultural needs of urban and rural residents and developing the overall value of economy,society and culture of Wushusanda This study adopts the method of literature expert interview,questionnaire survey and case analysis to study the brand strategy of Chinese Wushusanda commercial events,and triesto find the strategic planning to promote the brand of Sanda events to win the national championship.Conclusion:1.The characteristics of China’s Wushu Sanda commercial competitions are from the perspective of antagonism and ornamental value:compared with the same type of domestic and fordign fighting competitions,the antagonism is slightly worse,and due to the restrictions of rules,the ornamental value is poor;From the professional point of view:there is a big gap in the professional level of athletes participating in Sanda commercial events as well asin the professional level of on-site layout,clothing and protective gear.From the international point of view:low power of speech in the international market;From professional:at the present stage of national policy and market demand promotes the development of sanda business events but there are some problems brand positioning is not clear,poor brand culture appeal and propagation path of broad,the marketing process is insufficiency,the format is not stable,professional system incomplete,ignore packaging,incomplete game operations personnel.2 The significance of developing brand strategic planning for WushuSanda commercial events is to promote the brand to become a platform for communication between Sanda and the audience guide the development of relevant industries of the event and the maintenance of existing events,guide the brand to maximize the integration of communication resources,and create a strong competitive advantage for the brand of commercial events3.The formulation and implementation of the brand strategic planning for China’s Wushusanda commercial events can be divided into five steps The first step is to improve the core value of the brand;The second part is standardize the brand identification system;The third part is optimize the brand strategy;The fourth part is brand extension and expansion;The fifth part is strengthen brand management.Advice:1.Extract the core value of the brand is the work to be done in the early stage of brand strategic planning I nduding the brand decison,brand analysis and positioning to determine the brand strategy,refining the core value of the brand.The early foundation of the firm,the smooth development of the follow-up work is beneficial.H owever,the external environment has a great impact on these points,and it can be adjusted flexibly according to its own oonditions,consumer conditions and brand objectives2 Standardizing the brand identification system and optimizing the brand strategy is the work to be done in the implementation of brand strategy planning.The optimization of brand strategy includes the formulation of brand strategy and brand communication.The formulation of scientific brand strategy is conducive to the development and innovation of the brand of the event;In the allocation of brand operation institutions and talents,we can learn from the successful brand;The communication and promotion of the brand should be forward-looking3.In the mature stage of the brand,we should pay attention to the extension and expansion of the brand and strengthen the brand management.It also inxludes the vision of the brand,the provision of brand operation institutions and talents,and the maintenance and protection of the brand of the event.To strengthen the maintenance and protection of the brand is the work that needs to be implemented in the process of brand operation.A good maintenance is a guarantee for the long-term development of the brand and the achievement of strategic goals.