Design Research Of The Vertical Interest Social Community For Generation Z

In the Internet age,vertical interest social interaction has become an ideal development trend of social interaction.Generation Z youth have become the main users of online social interaction.Therefore,designing and researching the vertical interest social community of generation Z youth is a choice that conforms to the development trend of the times.This article takes Gen Z youth as the target users and explores ways to build a vibrant social community of vertical interests.The main research results have the following four points: the main points of building a vertical interest social community,the social needs of generation Z youth,the design practice of the vertical interest social community,and the combination of offline social products and online social interaction.First,by studying the development process,competing product status,and development trends of the vertical interest social community,it is clear that the experience elements of building a vertical interest social community are: interest segmentation,transmission of optimism,and self-presentation.Second,by studying the social attributes,user needs,and user portraits of generation Z youth,it is further clarified that the main points of constructing a healthy social interaction for generation Z youth are: satisfying self-presentation,achieving personal improvement,and reducing social anxiety.Third,take the entertainment topic community as a practical case of the vertical interest social community,and use the design and implementation of product information architecture,interaction design,visual norms,and visual design to verify how to build the vitality of the social community through design.Fourth,use the design practice of topic derivatives vending machines to explore the combination of online and offline social interactions.Through research and demonstration,we know that the development trend of vertical interest social communities is to display user information in multiple dimensions and use more new technologies.It is concluded that the design practice of social communities should strengthen the communication between users,platforms and content,emphasizing the community atmosphere and the personal presentation and self-improvement of users.