An Analysis Of The Construction Of The Model Of "Multiple Mutual Embedding" In The Network Public Opinion Communication

The public's ability of social participation in the network communication environment has been significantly improved,and the degree of attention to social issues has increased dramatically,such as public health events,housing,education and other social topics caused by the network public opinion discussion has been significantly improved.The public's statement on the issue shows a certain role of Internet public opinion supervision,and also plays a certain role in promoting the development of related events.Network public opinion is an important issue that can not be ignored by the society.The research on network public opinion communication has become a multi-disciplinary research hotspot.First of all,this paper makes a brief literature review on the research background and current situation of network public opinion communication and its modeling,and combs the related concepts and discipline theories of network public opinion communication.Using literature reading,questionnaire,regression analysis,structural equation,case analysis and other research methods,through the analysis of the phenomenon of Internet public opinion communication,this paper constructs a "multiple embedding" model from the five dimensions of time,scene,media,text,and subject,analyzes the relationship between the various dimensions of the model,and divides the influencing factors of the audience's behavior Analysis and verification,and then complete the model construction,through the hot event case to verify it,and finally draw the corresponding conclusions.