Influence Of Face Attractiveness And Decision-maker’s Perspective On Sports Moral Judgment Of College Students Majoring In Sports

As a research hotspot of moral psychology,moral judgment has attracted much attention.In recent years,the theoretical mechanism of moral judgment has also been rapidly developed.Previous studies mostly focused on tram dilemma and overpass dilemma,which have a low probability of real occurrence in daily life.Previous studies have found that there is a face stereotype effect of "goodness is beauty" or "beauty is goodness" in moral judgment,but there are few studies focused on the cognitive neural mechanism of how face attraction affects individual sports moral judgment.In addition,scholars found that there were differences in subjects’ moral judgment from different perspectives.Therefore,on the basis of previous studies,this study uses implicit association test and event-related potential technology to analyze the influence of hole attraction on sports moral judgment of sports majors from different perspectives.Taking University Students in Physical Education Specialty as subjects,from the perspective of participants and bystanders to investigate the influence of facial attractiveness on sportsmanship judgment and its cognitive neural mechanism from the perspective of participants and bystanders.In Experiment 1,University Students in Physical Education Specialty were taken as subjects,using IAT paradigm,selecting high and low levels of face attractiveness photos and positive and negative levels of sports moral sentences,using E-prime2.0 software requires the subjects to complete the key response task.The results show that the subjects tend to respond faster to compatible task:high attractive faces and positive sports moral sentences,or low attractive faces and negative sports moral sentences;Respond slower to incompatible tasks:high attractive faces and negative sports moral statements or low attractive faces and positive sports moral statements.The results of behavioral research confirmed that the stereotype effect of "beauty praise" is exist in sports moral judgment of University Students in Physical Education Specialty.In Experiment 2,University Students in Physical Education Specialty were taken as subjects,use Event-related Potential Technology（ERP）and sports moral dilemma.The faces of the protagonists in sports moral dilemma were divided into high and low levels.The subjects were randomly divided into two groups,the perspectives of decision-makers and participants were distinguished by the form of guidance.Group A subjects performed the sports moral judgment task as participants,Group B subjects performed the sports moral judgment task as bystanders.EEG results show that face attractiveness can induce N1 and P2 components,and there are differences in different decision-makers’ perspectives,indicating that the impact of face attractiveness on decision-makers’ perspectives occurs in the early stage of cognitive processing.Face attractiveness also induces N3 and LPC amplitudes,which are no significant difference in the perspective of different decision makers.The results show that when the protagonist in the sports moral dilemma is an individual with high attractive faces,it induces greater cognitive conflict,which shows that the influence of face attraction on sports moral judgment maybe occurs in the late stage of cognition.The reason why there is no significant difference in the perspectives of different decision makers may be due to the differences between subjects and dilemma materials.This study uses University Students in Physical Education Specialty as subjects.They are sensitive to sports rules and have high requirements.They adopt higher moral standards in sports moral dilemma,and can overcome the face stereotype effect of "beauty praise" in sports moral dilemma.The results of Experiment 2 also confirmed the effectiveness of the results of Experiment 1.To sum up,the findings of this study are as follows:（1）In the dilemma of sports morality,there is the stereotype effect of "beauty praise".University Students in Physical Education Specialty tend to think that face tasks with high attractiveness level may have positive sports moral quality,and face characters with low attractiveness level may have negative sports moral quality.In the judgment of sports ethics,the gender difference of University Students in Physical Education Specialty is marginally significant.Compared with female,male University Students in Physical Education Specialty are more likely to reflect the stereotyped effect of "beauty commendation".（2）The attractiveness of faces can induce the N1 component in the sports ethics judgment task of University Students in Physical Education Specialty,and exist differences in different perspectives.Individuals’ processing of faces is in the early stage of perceptual coding,and University Students in Physical Education Specialty tend to associate faces with the moral qualities that the faces are metaphors for.Under the congruence condition（the metaphorical context to which the moral word or the amoral word agrees）,the N1 amplitudes evoked by highly attractive faces are larger than those evoked by lower attractive faces.Under the incongruent condition（the metaphorical context with which the moral word or amoral word is inconsistent）,N1 amplitudes evoked by highly attractive faces were significantly lower than those evoked by lower attractive photos.When subjects were bystanders,highly attractive faces were inconsistent with their metaphorical moral qualities,and the N1 amplitudes evoked were significantly lower than those evoked by less attractive photos.（3）The attractiveness of faces can induce the P2 component in the sports ethics judgment task of University Students in Physical Education Specialty,and there are differences in different perspectives.From a bystander’s perspective,the P2 amplitudes evoked by highly attractive faces were significantly lower than those evoked by low attractive faces.（4）The attractiveness of faces can induce the N3 component in the sports ethics judgment task of University Students in Physical Education Specialty,and there are no significant difference in different perspectives.In the frontal and central frontal regions,the N3 amplitudes evoked by highly attractive photos were significantly higher than those evoked by low attractive photos.In the central area,central top area,and top area,the N3 amplitude evoked by high attractive faces was significantly smaller than that of low attractive faces.（5）The attractiveness of faces can induce the LPC component in the sports ethics judgment task of University Students in Physical Education Specialty,and there are no significant difference in different perspectives.In the sports ethics dilemma,compared with the low attractive faces,the high attractive faces make sports major college students have greater sports ethics cognitive conflicts,and induce larger LPC fluctuations.