Financial Risk And Prevention Analysis Of Z Company

In 2020,novel coronavirus swept the world,which not only posed a serious threat to people’s lives and health,but also had a strong impact on social and economic development.Affected by the epidemic,after entering the school season,all parts of the country issued suspension notices and changed to the form of home online classes,which undoubtedly affected the development of online education industry.In July 2021,with the release of the national "double reduction" policy in the field of education,the business of a large number of educational counseling institutions was frustrated.The K12 product lines of many online education enterprises,including company Z,were forced to be interrupted and had to send a notice of "adjusting Courses" or "suspending Courses" to parents.However,parents’ applications for "refund" came and went one after another,the loss of company users was serious,many offline bases were forced to be dissolved,and the company laid off a large number of employees,further aggravating the financial risk of the enterprise.Therefore,for online education enterprises,under the COVID-19,"double reduction" policy and even the market environment of intensified industry competition,how to effectively identify and prevent the financial risks of enterprises has become the core issue to be solved urgently in their current development.This paper uses the literature method,establishes the research idea of this paper on the basis of previous research results,and uses the case analysis method,takes Z Company as the research object,identifies the financial risk of the enterprise from the four aspects of enterprise financing,investment,operation and growth,and explores the causes of enterprise financial risk from both internal and external aspects.Secondly,combined with the characteristics of the online education industry,12 indicators are selected from the four aspects of financing,investment,operation and growth to build the financial risk evaluation system of Z company,and the index weight is determined by AHP and the fuzzy comprehensive evaluation method is used to evaluate the financial risk of the enterprise.Finally,it is concluded that the overall financial risk of Z company is at a medium level.Among them,the investment risk is the "double high" risk of the financial risk of Z company,the turnover rate of accounts receivable is the most important factor in the operation risk,the quick ratio is the most influential factor in the financing risk,and the net profit growth rate is an important component affecting the growth ability of the enterprise.The financial risk of Z company is prominent.According to the financial risk identification and evaluation results of Z company,it puts forward financial risk prevention suggestions and security measures to improve risk control,internal control,performance appraisal,reward and punishment and information supervision,so as to provide a reference basis for the operation and management of Z company and other domestic online education enterprises in financial risk prevention and control.