Research On The Development Strategy Of XY Water Group

Water resources are not only the pivotal issue to the development of industry and agriculture,but also the lifeline of urban development and the lives of the people.In recent years,China's water shortage has become more serious.As of the end of 2018,the country's per capita water resources accounted for more than 2,000 cubic meters,which was only a quarter of the world average.Nearly half of the more than 660 cities in the country were short of water,and one third of the more than 400 million people in the north faced draft difficult question.In this regard,water security has received much attention and has gradually risen to the strategic height of national security.In September 2019,at the symposium on ecological protection and high-quality development in the Yellow River Basin,General Secretary Xi Jinping emphasized "how many soups and how many steamed breads".We must insist on setting the city with water,land with water,people with water,production with water.Taking water resources as the biggest rigid constraint,and promote the transformation of water use from extensive to economical and intensive.Facing the new stage,how to seize the rare historical development opportunities,give full play to its own advantages,realize transformation and surpass has become the primary issue for XY Water Group.This article XY Water Group for the study to qualitative analysis the internal and external environment of the company through strategy analysis methods such as PEST Analysis,Michael Porter five forces model,SWOT Analysis,as well as expert interviews and questionnaires,further applies the Analytic Hierarchy Process(AHP)to quantitative analysis SWOT of XY Water Group obtained appropriate strategy,which is "WO reversal strategy-based,supplemented by SO growth strategy" as the overall development strategy.According to the strategic positioning,specific corporate missions and visions,strategic goal planning,three-level and three-phase business portfolios and development strategies were formulated.Finally,from the aspects of organization,manpower,capital,technology,and culture,a functional management plan for the implementation and guarantee of the development strategy was established.This paper follows the research logical pattern of "proposed-analyzed-solved",not onlyhas a detailed theoretical review,but also has obtained first-hand data through field surveys and visits,thus having a comprehensive and intuitive understanding of the internal and external environment for XY Water Group.Meanwhile operational conclusions and recommendations were drawn on the basis of rigorous and detailed qualitative and quantitative research.