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Research On The Strategy Of NC Water Industry Group

Posted on:2021-04-08Degree:MasterType:Thesis
Country:ChinaCandidate:K LiFull Text:PDF
GTID:2381330602476787Subject:Business administration
Abstract/Summary:PDF Full Text Request
The 21st century is called "the century of water".As an important part of the national economy and the municipal public utility industry,urban water supply company,which is related to economic development and social livelihood,occupies an important position in the national economy and municipal utilities.With the rapid advancement of urbanization and the continuous deepening of market-oriented reforms in China,the market competition in the water industry is intensifying.Especially since the 18th National Congress of the Communist Party of China,the state has promulgated a series of environmental protection policies and regulations,starting the "three major battles" of water,gas and soil.The report of the Nineteenth National Congress of the Communist Party of China clearly stated that we will resolutely fight against pollution by 2020,and achieve a new goal of improving the ecological environment by 2035,at the same time,the construction of ecological civilization is elevated to the "Millennium Plan".As an important part of the construction of ecological civilization,water environmental protection is also about to enter a promising new era.NC Water Industry Group has completed market-oriented reforms and owns a listed company,what is important now is how to seize this opportunity in accordance with the actual situation of the company,find a strategic positioning,give play to its advantages,enhance its core competitiveness,and realize transformation and upgrading.Based on the current development situation,existing problems,and opportunities and challenges which are faced by NC Water Industry Group,this paper conducts research on enterprise development strategies.Firstly,the PEST method is used to analyze the political,economic,social,technical,and other external environment facing the company.It focuses on the development situation,opportunities and challenges faced by the water and environmental protection industry,and points out that under the current conditions,it is necessary to improve the smart level of water supply services,meet the differentiated needs of the people,and further promote the expansion into the water environment industry.Secondly,this paper used SWOT analysis method to study the advantages and disadvantages of NC Water Industry Group,as well as the opportunities and threats it faces,to build a SWOT matrix of NC Water Industry Group.Based on the above analysis,the development positioning,development strategy,implementation countermeasures and guarantee system of NC Water Industry Group were put forward:The overall strategy is mainly consist of these following concepts:Rooting it in the currency water supplies and environmental-friendly industry;depending on the three platforms of"operation management,technology research and development,and capital operation";concentrating on "people's livelihood services,industrial development,capital operation,lean management";and gathering there driving factors:talents,technology,and capital.Strive to forge NC Water Industry Group into a five industry pillars with an urban water supply,sewage treatment,solid waste disposal,clean energy,and environmental governance,bring along the development of engineering construction,science and technology in multiple fields,and rank the first echelon of the same industry in China in terms of "scale,volume,profitability,innovation ability,technical ability,and corporate reputation",becoming a national first-class environmental industry group.
Keywords/Search Tags:water group, strategy management, SWOT analysis, present situation, measures
PDF Full Text Request
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