Research On The Application Of Target Cost Management Of Enterprises Under Low-cost Strategy

In our contemporary society,During the 13 th Five Year Plan period,the implementation of supply side structural reform hindered the operation and work of coal mining enterprises in China.there are still a lot of coal mining enterprises with a large amount of surplus capacity.If the coal mine enterprises continue to expand production scale as before,they will only cause more capacity surplus,thus impeding the development of enterprises.After the discovery of new energy,the necessity of coal existence in society is becoming less and less.In order to change this situation,the state has made a large-scale adjustment and reform of the energy supply and demand structure.According to the policy,we will continue to strengthen the capacity of enterprises and improve the environmental level.Although China's coal share in energy will be part of the clean energy,but the new energy technology requirements are very high,and the energy reserves can not be compared with China's coal reserves.There is still a lot of development space for the coal industry.In such a dual contradiction situation,the competition between coal mining enterprises is becoming more and more severe.How to ensure that coal mining enterprises can operate for a long time? Enterprises should look back on themselves.Through the self-examination of the enterprise itself and the understanding of the industry environment,the development strategy in line with the actual situation of the enterprise is formulated.This paper selects XT coal mine as the research object,combined with the target cost management,this paper makes an in-depth study on the implementation of low-cost strategy,on the basis of learning the management experience at home and abroad,we hope to solve the difficulty of cost reduction in the development of China's coal mining enterprises through the low-cost strategy,it is of great practical value to solve the problem of cost management from the source of coal mining,improve the ability of coal mine cost management,improve the competitive advantage of enterprises,and study the low-cost strategy.It can provide a new direction for enterprises to implement low-cost strategy,make full use of its resources to enhance efficiency and increase the competitive advantage of enterprises.To a certain extent,it enriches the theoretical exploration and practical application of low-cost strategy in coal mining enterprises.In addition,in the literature review,it is found that the selection of case application of target cost management based on low-cost strategy rarely involves coal mining enterprises.Therefore,this paper hopes that through the case analysis of XT coal mine,coal mining enterprises in similar situations can see their own problems and find their own way out.XT coal mine is a medium-sized state-owned holding enterprise,which has received a lot of impact from the current macro environment.In view of XT coal mine,this paper uses PEST analysis method to understand the present macro environment of XT coal mine.By using Potter's five power competition model,it analyzes the development environment of XT coal mine in the industry at present,and applies SWOT.The analysis method deeply evaluates the advantages and disadvantages of the coal mine in the supply side structural reform environment,and analyzes the opportunities and challenges that the enterprise will encounter in the future development.Thus put forward a new idea for the future development strategy of Enterprises--low cost strategy.According to the strategy,a set of strategic plan is designed,which is suitable for enterprises to implement.After further constructing the target cost management system of XT coal mine,it is concluded that the implementation of low-cost strategy through target cost management can make enterprises obtain competitive advantages.