Modeling Design Of Differentiated Grain Mixing And Bran Mixing Equipment

Under the strategic layout of national intelligent manufacturing,how to adapt to the market to enhance competitiveness has become the primary issue for enterprises in the brewing industry to achieve transformation and upgrading.In order to maintain an advantage in the increasingly fiercely competitive market,the company has changed the idea of function-oriented in the past and began to pay attention to the image of the brand.This article focuses on the brewing industry,and summarizes the common problems of this type of equipment through investigation and analysis of brewing industry equipment,namely: low product identification,serious homogeneity,and unclear brand image.Combining the industry background,product existing problems and the actual needs of the company,the brewing company aims to form a brand-differentiated competition pattern,starting from the brand image construction level,and analyzing the differentiation design from the outside to the inside,based on brand innovation —Product differentiation—the research idea of brand differentiation,from the perspective of industrial design,first combs the enterprise differentiated design system,and proposes a differentiated design method;secondly,it seeks to brew corporate brands from mature equipment brands Differentiation can be used for reference,the main characteristics of equipment brand differentiation are discussed from the visual level,and implemented on product differentiation,extracts product differentiation design language,,and the equipment products are summarized The design principle of differentiated design;then,taking the design of the school-enterprise cooperation project of the grain mixing equipment as an example,the product differentiation design process under brand differentiation is proposed,and the shape grammar is used to derive and innovate the characteristic modeling language of the brand.The product differentiation and innovative design of the equipment for mixing grain and bran has been realized,thereby forming brand differentiation.The derived brand characteristic modeling language is suitable for other products of the same company.The differentiated design methods and principles proposed through this design research are also applicable to product designs in other industries;the extraction of the characteristic elements that form brand differentiation and product differentiation is conducive to the implementation of brand differentiation,thereby enhancing brand recognition,So that the product image of the same brand is unified with the corporate image.At the same time,the differentiated design practice of grain and bran mixing equipment also provides design ideas for brewing equipment.