The Innovative Design Of Hani Yuanbao Brown Sugar Products Under The Background Of Rural Revitalization

This paper starts from the relationship between the three rural issues and the development of agricultural products under the background of rural revitalization,and seeks the development of rural local characteristic agricultural products in the implementation process of Rural Revitalization.This paper will take the brand of Yuanbao red sugar of Hani as an example,and focus on the innovation value of Yuanbao red sugar.Through the innovative design of Yuanbao red sugar,the local economic development will be promoted,and the purpose of Rural Revitalization will be achieved,so as to provide poverty relief experience for the development of agricultural products in the same region.This topic is in the context of rural revitalization,the use of innovative design for Yuanbao brown sugar brand packaging design upgrade,product category upgrade,drinking mode upgrade,for retail store image upgrade product innovation design activities.Because the topic is carried out under the background of rural revitalization,it is necessary to determine that the development of agricultural products is the best strategy for Rural Revitalization.In addition to the local cultural characteristics and regional characteristics,the formation of unique agricultural products,combined with the local tourism,can promote the local economic development.With the support of the government and in line with the background of the Rural Revitalization Strategy,the research perspective is formed to investigate the location of Yuanbao brown sugar,summarize the regional cultural resources,and form the design method of sustainable development and innovation.Using the design method in product packaging design,product type design,drinking way design and retail store image design and other aspects of design thinking,on the basis of design thinking,the above four aspects of the design into the characteristic elements,design practice,give Yuanbao brown sugar brand new vitality and brand image.Starting from the new design concept in the information age,this paper attempts to apply the strategic solution to the whole process of production,processing and circulation of characteristic agricultural products in Yunnan.The innovative design of Hani brown sugar aims to guide the innovative development of local brown sugar products in Yunnan,promote the commercial success of brown sugar and provide Hani people with a higher quality of life Industry and consumers are closely linked to establish better products,services,experience,provide new value and competitive advantage,so as to provide a new way to solve the three rural issues.