Research On The Marketing Strategy Of TH Company's Color Masterbatch Products

Color masterbatch industry belongs to the middle reaches of plastic products industry chain.Most of them belong to small and medium-sized enterprises,which are restricted by upstream chemical industry and also affected by downstream plastic products industry.The development of this industry is slower than that of other industries,but with the development of economy and the increase of plastic product output,the market needs more and more color masterbatch products.So more plastic masterbatch enterprises began to attach great importance to product marketing,and hope to improve the competitiveness of enterprises through scientific and effective marketing means.This article takes TH company color masterbatch product marketing strategy as the research object,first of all,the research background and significance of this article,domestic and foreign research status is briefly combed,and then TH company color masterbatch marketing strategy status is briefly stated.After that,through analyzing the problems and reasons of TH company's color masterbatch product marketing strategy,the corresponding marketing strategy and improvement measures are put forward.According to the article,TH company's color masterbatch marketing strategy should include the following aspects:through more detailed market research,develop more competitive products according to the actual needs of customers,and pay attention to the improvement of after-sales service;Scientific pricing strategy;optimize online and offline channels;fully according to big data artificial intelligence flexible use of promotional strategies;Through TH masterbatch products of the company's market segmentation,target market,market positioning of the three elements of the marketing strategy of the core application,the experiential marketing such as marketing strategy into masterbatch products marketing operation system,pay special attention to the experience marketing strategy,make use of masterbatch products of customers on the performance of the masterbatch,the effect of trial experience,fully understand the product quality,for the good communication and lay a good foundation for the marketing of masterbatch.This study is beneficial to explore the marketing strategy of chemical products similar to color masterbatch,and provides a useful reference for the marketing practice of similar chemical products of color masterbatch.