Research On The Spatial Scene-based Design Strategy Of Commercial Complexes In The New Consumption Era

With the acceleration of urbanization and the improvement of people's living standards,the commercial complex,which is a collection of urban functions and urban life,is also changing with the times.The so-called commercial complex is a single or group building with multiple functions.The open commercial form makes it gradually accept the functions of the city.At the same time,with its own multiple values,it has increasingly become an important part of people's daily life.In today's society,the purpose of consumption is being more accurately met,people's demand for the function of commercial complex is relatively weakened,theme scene commercial complex has become a new development trend.The new consumption upgrading brings new consumption scenes.For the architectural design of commercial complex,we should think from the perspective of city,residents and tourists,how to make commercial complex become the carrier of life,enter people's life and become the needs of life.Based on the research status of commercial complex space scene design at home and abroad in the new consumption era,this thesis firstly makes a basic research on the commercial complex in the new consumption era,summarizes the characteristics of the new consumption era,the impact of the new consumption era on consumers,the existing problems and the transformation and upgrading trend of the commercial complex in the new consumption era,And explained the relevant concepts of commercial complex space scene design in the new consumption era.Secondly,the case study of commercial complex space scene design in the new consumption era is carried out,and the actual cases of different types of theme scene commercial complex at home and abroad are analyzed and summarized.Then,the thesis analyzes the construction of commercial complex space scene design in the new consumption era,which includes five parts: the dimension of commercial complex space scene design,the basic elements of commercial complex space scene,the main types of commercial complex space scene design,and the content of commercial complex space scene design The influencing factors of commercial complex space scene design and the evaluation system of commercial complex space scene design.Finally,the thesis summarizes the construction strategy of commercial complex space scene design in the new consumption era,puts forward the corresponding design principles,and expounds the design strategy from four aspects of theme planning,layout,situation creation and environment optimization.This thesis aims to promote the transformation and upgrading of commercial complex,inject new vitality into the design of commercial complex,make the commercial complex out of the strange circle of homogeneity,and explore the development route of differentiation.