Design And Application Of Visual Elements Of Cao's Kites In Tourist Souvenirs

Kite is a unique folk art in China,with exquisite and gorgeous appearance and deep cultural connotation.There are many types of kite art.The modern mainstream kite genres are mostly gathered in Beijing,Tianjin,Shandong,Guangdong,Jiangsu and other places.The Cao's kite in Beijing is one of the mainstream kites genres.It has a long history,rich cultural connotation,strong local characteristics,outstanding folk customs,distinctive styles,high aesthetic and artistic value,and fine craftsmanship.It is a traditional art form with great research value.However,the current lack of modern inheritance of Cao's kites,lack of exploration of its modern value,especially the design and application of souvenirs as a tourism resource,is basically a blank.From the perspective of tourist souvenir design,this article takes the inheritance of intangible cultural heritage and visual design of intangible cultural heritage as the theme,and selects Beijing Cao's kite as an entry point,and uses Cao's kite culture to stimulate the public's cultural sentiments.Taking tourist souvenir design as the carrier,through field investigation and literature review,the cultural connotation,folk customs,form characteristics,content themes,and artistic characteristics of Cao's kite art are explored,and the visual elements are summarized and extracted to match the modern design aesthetics.Combining with the current situation of the tourist souvenir market,discover the key points and design ideas of Cao's kite tourist souvenir design,design a series of tourist souvenirs,and build a tourist souvenir brand with heritage and modern sense.This article hopes to explore the visual elements of Cao's kite and carry out the innovative design of tourist souvenirs,try to provide new ideas for the design of tourist souvenirs using intangible cultural heritage as resources,promote intangible cultural heritage to tourism,enhance tourism value,and extend intangible culture The product chain of heritage tourism allows intangible cultural heritage to be protected and inherited and integrated into modern life,driving the tourism economy.