Research On The Design Of Tourist Souvenirs In Lanzhou Under The Background Of The Yellow River Culture

Tourism souvenirs are the main constituent elements of tourist industry.The development of tourist industry accelerates the boost of creative products of tourism culture and domestic market demands.Relying on the Yellow River culture as the background,with the unique landform of “a river flows between two mountains”,Lanzhou possesses special tourism resources differing from other cities,which greatly promotes the burgeon of tourism culture industry.In recently years,with the continuous guidance and support of national policy,Lanzhou has expanded the potential for tourism marketing growth,stimulating the rising market demand for tourism souvenirs.As the carrier of regional culture,tourism souvenirs,intrinsically,are the design of regional culture and the in-depth exploration of regional element symbols.The thesis illustrates the tourism souvenir design of Lanzhou,a city featured by Yellow River culture.First,it reviews the basic theories related to the Yellow River culture and tourism souvenir mentioned in the documents,expounds the importance and development trend,and studies the research value and cultural present by analyzing the resources of both nature and humanity of Lanzhou which is on the background of Yellow River.Second,it raises the design ways and creativity manifestation of tourism souvenir design of Lanzhou,defines the development demands of the local tourism souvenir market according to the researching results,and analyzes the potential advantage and current problems to research the tourism souvenir design of Lanzhou.At last,it offers the relevant suggestions by analyzing the local cultural traits and extracting the cultural elements of the Yellow River to provide the designate plans for the research of the tourism souvenir design of Lanzhou with the cultural characteristics of Yellow River.