| Dynamic design is a visual design expression based on digital technology.With the development of digital technology,more and more dynamic visual representations have replaced the original single,static visual representation.The convenient and fast Internet also provides technical support for dynamic design,which has brought about tremendous changes in the way of information communication in design,and has also promoted tremendous changes in people’s thinking patterns and aesthetic concepts.More and more companies,companies,institutions,organizations,and designers are aware of the value of dynamic design,and they have also carried out a lot of exploration from design concepts and visual images.This article selects the visual image design of Dongyi Town in Rizhao,which is divided into three parts,and discusses the application of dynamic design in the visual image design of traditional cultural tourism towns.First,sort out the concepts and characteristics of dynamic design and digital media technology,and use cases of dynamic design to summarize the general laws and expressions of dynamic visual presentation;second,through the investigation of Dongyi Town and its visual image Analyze the problems in the visual image design of Dongyi Town,and combine the previous analysis to put forward the feasibility of the dynamic design of the visual image of Dongyi Town.Finally,around Rizhao Dongyi Culture,Sun Culture,Ocean Culture and other cultural forms,the representative design elements are refined,and digital media technology is used to complete the dynamic visual image design of Dongyi Town.The paper hopes to interpret traditional visual culture through modern digital technology,which not only conforms to the development of the era of science and technology,but also conforms to the current requirements of promoting traditional culture and establishing cultural self-confidence. |