A Study On The Language Landscape Of The Ancient City Of Ming Dynasty In Qufu

In fact,the language landscape of the old city of Qufuming can reflect the historical development,social change and the inheritance of Confucian culture to a certain extent.Through extracting Qu Fu Ming cultural landscape language samples,combing Qu Fu Ming cultural language landscape development present situation,the current code analysis,discusses its content and function,further excavate the historical and cultural connotation in the language of landscape,landscape so as to fully show the language between economy,society,history,culture and close contact.Article Qu Fu Ming private shop signs and the government public signs in the cultural survey analysis,inductive analysis,literature research,interview method,use SPEAKING model for system analysis,found both shops language landscape or a common language,Chinese language is in the main body status,monolingual sign code combination,Among them,the pure Chinese code is dominant.By analyzing the code structure,it is found that when the words are arranged vertically,Chinese is usually placed on the left side,while other codes are placed on the right side.In the case of horizontal arrangement,the Chinese characters are mostly in the upper half of the sign,and the characters in other languages are generally marked below the Chinese characters,generally in the lower half of the sign.On the surrounding signs,the central area is generally represented by Chinese characters,and the characters of other languages are around the Chinese characters.In addition,Chinese language signs in the volume and area of the general greater than other codes.For pure Chinese language signs,most of the use of simplified Chinese characters as a code to write the font,and the combination of traditional Chinese characters and simple and complex font in the ancient city of Qufuming also has prominent characteristics,highlighting the historical heritage of the ancient city of Qufuming.The content and function of language signs have always been the focus of linguistic analysis.This paper studies the private language signs of shops and the government public signs of government departments respectively,focusing on their content and function.It is found that the number of syllables in the private commercial signs of Qufuming Town is mainly concentrated in 4 syllables and 5 syllables,which can objectively reflect the main content of the business of the shops,follow the principle of economic simplicity,and make it easier for the audience to grasp the key points and achieve better publicity effect.The structure of "belonging name + trade name" of private commercial signs in the old town of Qufuming is in the majority,which makes the information of shops more comprehensive and less likely to let people miss information.The biased structure is relatively high,which can better show the business content of the shop,and can add modifiers to indicate the quality of the shop,what are the outstanding characteristics,etc.In terms of rhetoric,homophony,exaggeration,metaphor,and duplicated words are used,which can better attract the attention of the audience and consumers.In the old city of Qufuming,the government public signs are generally divided into five functions,namely warning,propaganda,instruction,introduction and other functions.Among the five functions,the most important is propaganda function.Qufu is the hometown of Confucius and the birthplace of Confucian culture,so it has the reputation of the holy city of the East.Therefore,the Qufu municipal government integrated Confucian culture into the language landscape of Qufu City,highlighting the historical background of the city at all times.From the government public signs to private and private commercial signs,there are strong Confucian traditional thoughts.The government's public language signs are printed with the classic sentences of the Analects of Confucius on the roadside signs or in the wall.The traditional culture in the language landscape of the ancient city of Qufu reflects incisively and vividly.It can be said that the Analects of Confucius chapters and classic sentences are everywhere.And individual enterprises affected by intellectual businessman culture,private shops sign language also reflected the Confucian culture thought,through the use of classic lasting appeal and the sign of Confucianism,to convey to consumers "righteousness and propriety wisdom letter brave filial piety,integrity" of massiness,can get more consumer trust,and for businesses,should also be based on Confucianism ethics,Achieve integrity management.Calligraphy art and family names are vividly reflected in the linguistic landscape of the ancient city of Qufuming.The reputation of "the holy city of Oriental culture" is also reflected in the linguistic landscape.Language landscape plays a very important role in publicizing Qufu,making more people at home and abroad know about Qufu,promoting the construction of two civilizations and revitalizing the economy of Qufu.The problems of language landscape in the old city of qufuming mainly include the non-standard use of language and characters,the existence of wrong characters,the abuse of traditional characters,and the excessive commercialization of language landscape.Therefore,this paper hopes that Qufu City can standardize the use of Chinese characters in the construction of new language landscape,and at the same time,enrich the connotation of language landscape,combine with traditional Confucian culture,and further create a strong Confucian traditional cultural atmosphere,so as to improve the quality and influence of the city.