A Study Of Cultural Boundaries In Commercial Advertising Images

Vision takes precedence over words,and images could provide visual information.Therefore,in the process of global brand promotion,advertising images are the most used means.In cross-cultural advertising design,the practice generally adopts the design strategy of “localized execution,global thinking”.In the context of diversified and integrated global culture,how to use advertising images to shape product images and construct a safe and healthy commercial advertising cultural ecological environment is the main topic of this article.In the process of brand promotion,on the one hand,commercial advertising images should borrow local cultural elements to narrow the distance between consumers and show all-encompassing tolerance.On the other hand,due to the contradictions and conflicts between cultures,the problem of cultural boundaries is It is particularly prominent in the image design of commercial advertisements.If touching these taboos,it will trigger a brand crisis.As a result,with cross-cultural promotion,a problem that needs to be solved is how to determine the form of cultural boundary in brand advertising images.According to the form of cultural application and expression,this article proposes three aspects of the form of cultural boundary in commercial advertising images.The first is a conservative and safe space,that is,cultural content or elements that designers can use freely and flexibly to achieve cross-cutting safely.The effect of cultural promotion;The second is the untouchable dangerous area,that is,the misunderstanding that designers need to avoid in the localization design,and the occurrence of related problems will surely arouse public outrage;The third is the gray area of fortune and misfortune,that is,design the designer can try to innovate,and related measures may have a good response or may be self-defeating.Designers need to make bold ideas and practice carefully.The design of commercial advertising images needs to adhere to cultural boundaries and enrich the expression methods of advertising images;respect cultural differences and enhance the aesthetic value of advertising images;emphasize commercial development and focus on guiding the practical effects of advertising images.Under the premise of respecting multicultural differences,use appropriate cultural exchanges and blending in a way;create a suitable commercial advertising image,so that the advertising image is more closely linked with capital,culture and even the market economy,to play more value and functions of the visualization tool.