Research On Restaurant Brand Design Under The Background Of Loneliness Economy

At present,with the rapid development of economy,the pace of people's life is also accelerating,and the single population is increasing year by year.With this phenomenon,a new economic form,lonely economy,has emerged.Businesses began to explore the business opportunities behind the single people,to tailor all aspects of their lives,so that clothing,food,housing,transportation and various forms of entertainment have different forms from the past.One of the most obvious changes in the catering market,some economically developed areas appeared one person restaurant model,favored by consumers.But at this stage,the majority of restaurants in the domestic market are still serving multiple groups,and lack of attention to single consumption.On the other hand,a small number of one person restaurants only pay attention to the form and ignore the brand connotation and design,which makes people know little about it and lack popularity,which hinders the future development.In this context,catering brands should also pay attention to the rapid growth of the number of single groups,and actively seek change,looking for new business methods to meet the needs of different consumers.Therefore,in the context of the development of lonely economy,the design of catering brand has become a subject worthy of study.This topic takes the lonely economy as the breakthrough point,explores and draws lessons from the design and extension design of the existing one-man restaurant brand at home and abroad,and summarizes the design strategy on the basis of analyzing the development status of domestic catering brand,so as to keep up with the pace of the times,give full play to the power of the brand,so as to attract more consumers' attention.