Research On The Narrative Dimension And Dissemination Path Of Intangible Cultural Heritage Documentaries In The New Media Era

With the development of new media,the documentary on intangible cultural heritage presents different narrative dimensions and new development path in communication.Through the study of narrative dimension and research path,it is conducive to find consensus,expand publicity,help development,and ultimately conducive to the cultural heritage and effective dissemination of intangible cultural heritage.This paper takes the intangible cultural heritage documentary in the new media era as the main research object,and takes the five video platforms of CCTV,iqiyi,Tencent video,Youku and bilibilibili as the research text.It is mainly divided into five parts.The first part is the introduction,mainly from the research background,purpose,research value,domestic and foreign research status,research methods and innovation points The first chapter is the overview of the development of intangible cultural heritage documentaries in the new media era,respectively from the overview of intangible cultural heritage,the concept of intangible cultural heritage documentary,the development status of intangible cultural heritage documentary and the application of new media in intangible cultural heritage heritage The importance of inheritance and development;the second chapter is the narrative dimension of the intangible cultural heritage documentary in the new media era,mainly in the narrative content,narrative structure,narrative techniques and other aspects of the new characteristics and new phenomena;the third chapter is the inheritance and innovation of the intangible cultural heritage documentary in the new media era,mainly analyzing the effective inheritance and innovation of the production methods of the intangible cultural heritage documentary in the new media era The fourth chapter is the dissemination path of intangible cultural heritage documentary in the new media era,which analyzes the creative subject,communication content,audience and communication strategy of intangible cultural heritage documentary.Finally,the paper summarizes the research and points out the shortcomings.The documentary on intangible cultural heritage has a high value of historical literature and cultural heritage.To study the documentary is to study the cultural connotation of intangible cultural heritage.Only by constantly exploring the cultural connotation of intangible cultural heritage can we better tell Chinese stories,spread Chinese cultural connotation and show Chinese cultural image.