A Study Of The Business Operations Of Film Company Publications In The 1920s And 1930s

The research perspective of this article is located in the historical stage that the film companies and publications gradually declined with the national situation in 1937 from the time when the special issue attached to the film companies was published.This paper analyzes the business ideas and operational characteristics contained in various representative publications,explores the marketing skills used by them in attracting potential consumers and the psychological feedback of the audience,explores the balance and emphasis of film company publications in the two dimensions of culture and economy,restores the occasional value collision between film culture and business ideas in the development process of the 1920 s and 1930 s,and shows the early images of cultural consumption in Chinese society.By combing the historical process of commercial development of early film publications in China,this paper analyzes the positive impact of film companies issuing affiliated film publications on the construction of film industrialization,the progress of social aesthetic fashion and the promotion of mass cultural awareness,providing historical reference and enlightenment for the development planning of cultural and art industries,taking into account the dual attributes of spirit and commerce,and making more effective efforts to the era construction of the national film art field.