Research On China’s Commercial Films Market In Sociological Perspective

Entered in twenty-first Century, the Chinese commercial movie rapid development, but development is not balanced, attracted the attention of many scholars. Building structure, operation mode and culture of commercial film market is an important field of. This will be the Chinese commercial movie market as the research object, structure, operation mode and culture to explore the market construction, through the interpretation and analysis of the basic problems of the Chinese commercial movie market. In addition to the introduction of commercial movie and the topic research background, significance, status, contents, ideas and research path and methods, this paper mainly discusses five parts:A, first discusses the definition and characteristics, commercial film that: commercial film, generally refers to making profitable film, it is the pursuit of box office and its derivatives market value, so must to consumers (the audience) recognized as the goal. From the early Chinese film, the left-wing film movement, during the period of Anti-Japanese War, the liberation war, after the founding of new China, the reform and opening up several stages such as combing the Chinese commercial movie history, and reflect on the impact of film "politicized" on commercial films, denial of creative entertainment film inhibited the development of the Chinese movie commercial and ignore the film commercial inertial thinking leads to the lagging of the theory. Finally, analyzed the status quo of Chinese commercial movie development, sustainable development of Chinese business blockbuster hot market, leading the domestic film to produce good social benefits, the schedule operation more mature, theater building, and points out the existing problems:the development of the film industry in the extreme imbalance between urban and rural areas, and the income of residents a serious imbalance in the high prices, the market box office soaring and more than90%film low-profit or even losses. Finally, from the state, the government and the market of film rating system--the market failure and the media industry government regulation as well as the main melody movie--the national mainstream ideology and film market "compromise" problem.Two, inspection operation mode of Chinese commercial movies, analyze the market main body, between the subject and the relationship between the market of the whole operation mode. The first analysis of the film market, including the production of the main, issuers and projection body; then analyzes the relationship between the production, distribution and projection of three party, that the box office in the distribution system under the present will be on small and medium-sized film production cost impact, not conducive to the prosperity of the film market; the last foreign star, producer of Chinese and Western system comparison, analysis of the mode of operation of domestic commercial film on marketing strategy, after the film product development, capital operation and brand strategy,Three, review of state regulation of commercial films, and then discuss the status of the state in the movie business, the status and effect of state regulation. First traces the western theory of state regulation, mainly Adam Smith, Keynes, the new liberalism and the Marx doctrine of state regulation theory, and then discusses the state of Chinese movie market status and functions; then traced the change process of our country movie market regulation, from the reform and opening up into the film industry the period of transition, improvement phase, a comprehensive reform and opening period of several stages, and expounds the regulation of market access, including script, review and other aspects of the project, the lack of supporting the legal system, supervision and examination is the main features; finally analyzed the effect of the current national regulation, for the reform of state-owned enterprises, diversification the film type, expanding the financing channels and cinemas restructuring, has certain positive role.Structure and psychological analysis of commercial movie watching groups of four, through the questionnaire and the interview form, think our country viewing groups mainly concentrated in the city, have different effects on regional, gender, age, culture degree of income on consumption patterns, consumer characteristics, consumer demand, rural areas subject to conditions, the number of viewers rarely. Ways of watching movies, mainly through the network and theater, most people in January to the1-2theater, film month consumption to more below50yuan, the main factors influence the viewing movie format frequency. The main reason is the film viewing content to attract and date, the majority of people interested in3D, the most popular of war and love. Foreign movies than the domestically produced piece slightly popular, mainly because the foreign movie plot twists and turns, highlight individual heroism, but domestic films, low level of technology, the content is empty. The final analysis of the domestic commercial film consumer subjectivity, that the consumption structure is unreasonable, reflected in the cinema consumption in the proportion of small, family consumption dominates, consumption form single and confined to the film itself consumption.Five, explore the construction of commercial movie in the development of culture, mainly with traditional and modern culture in the movie business, and the formation of influence on the world. First introduces the Chinese commercial movie culture, including early civilian, national culture tendency, Chinese film under the ideology political culture after the founding of new China, and since the reform and opening up the movie theme and "entertainment" confrontation era; secondly pointed out that at present the film culture on traditional culture does not pay enough attention to the problems, including the lack of expression of traditional cultural spirit traditional culture and modern spirit, the fit is not high, the lack of Chinese traditional culture in the universal feelings, as well as to the Chinese movie culture identity and self-confidence, lack of adherence, think should play a strong advantage in the context of traditional Chinese culture, and Chinese cultural diversity and identity, to the cultural diversity of the world and the same is rooted in the reality of the soil, absorb the essence of the national culture. Finally discusses the development of the Chinese commercial movie in the process of globalization, talked about the concept and the impact of globalization, the Chinese commercial movie "globalization" process, and how to deal with the Chinese commercial movie "globalization", think:in the film to show the Chinese nation five-thousand-year history precipitated by the national spirit and cultural value of the essence, and to "Chinese elements" to continue mining.