Monochromatic Tension

In the face of various makes a person dazzling brand information,people tend to be too many things to see when the choice,monochromatic brand visual image design as one of the powerful brand design forms,often at the instant of the first impression to people,quickly take visual,convey the concept of brand and brand positioning,the visual and psychological influence consumer choice.Monochromatic as just a kind of color,it gives a person with the feeling of simple plain and neat,contracted and not simple,tend to be more able to foil a brand culture,quiet,humble,plain nature,like the wisdom of Buddhism,has broad inclusive,positioning for the brand culture idea,tend to be clear,to facilitate people to recognize and accept.This article around the visual image design of brand visual image and monochrome graphics,forms and characteristics of brand visual image in the monochrome graphics,brand visual image in the application and performance of monochrome graphics conducted a series of issues related to discuss and argument,and combined with their own graduation design work of brand visual image of the monochromatic graphical design language are further described,in order to through the study of this article the monochrome graphics design and application in practice can play a good role in promoting.