Intellectual Property Value Assessment Of Cultural And Creative Industries Based On Real Options Law

Science and technology is the first productive force,the current society is the era of knowledge economy,through the development of cultural creative industry in our country,our country has initially formed six major cultural creative industry cluster:the capital's cultural and creative industry clusters,the central cultural and creative industries cluster,cultural and creative industry clusters in Yangtze River Delta,Pearl River Delta cultural and creative industry clusters,Sichuan and Shanxi cultural and creative industry clusters,cultural and creative industries sea Yunnan.The capital of Beijing as the country's cultural center its position in the cultural and creative industries in the other cities can not be replaced,has been formed theatrical performances,radio and television,and other advantages antique art trade sectors;central Changsha,represented by its TV broadcasting industry has formed a unique cultural and creative industry chain;Yangtze River Delta with Shanghai as the leading city,promote the rapid development of Hangzhou,Suzhou,Nanjing Industrial Design,Art Deco interior and other industries;the Pearl River in Guangzhou,Shenzhen as a base,advertising,printing,animation,film and television and other trade and take the forefront in the country;mainly in Sichuan and Shanxi,Chengdu,Chongqing,Xi'an,committed to the network animation and game industries;Yunnan sea to Kunming,Lijiang,Sanya,mainly in film and television,clothing,tourism and cultural industries and other industries have more features.Intellectual property is a core asset of cultural and creative industries,valuation of intellectual property is to pass and implement an important part of its industrial value.With the rapid development of cultural and creative industries,intellectual property transactions,more and more of their value by the unprecedented attention,studied valuation method is also more extensive.Currently on valuation methods of intellectual property rights,the most widely used is the income approach.However,due to the cost of cultural and creative industries IPR weak quantify,non-trading and uncertainty of income,making the cost method,using the market approach and income approach is subject to certain restrictions.Real Option method came into being.This article,based on the basic theory of real options,combined with industrial characteristics of cultural and creative industries and the basic characteristics of intellectual property rights,research and analysis of the value of intellectual property of cultural and creative industries to assess the application of Real Options.By the method of comparative analysis,Comparative Study on the three traditional assessment methods and the basic theory of real options,as well as the methods applied in the analysis of intellectual property Assessment of cultural and creative industries,Applying Real Option Method option pricing model(B-S pricing model,Binomial tree pricing model),analyze the meaning of each parameter represented by specific cases,through specific case,summed up valuation of intellectual property of the cultural and creative industries and the lack and prospects of the use of real options method.