Research On The Mass Communication Of Marxism Under The Background Of Convergence Media

In January 2019,during the twelfth collective study of the political Bureau of the CPC Central Committee,General Secretary Xi Jinping stressed that "we should use the results of the information revolution to speed up the construction of a whole media communication pattern that is integrated and integrated into one ".General Secretary Xi Jinping stressed the importance of convergence media in today's information society.Under the background of the new era,the convergence media communication mode is closely linked with the public life,and has a great impact on the public's living habits and the way of thinking about problems.Therefore,it can be seen that a large number of customer groups behind the convergence media have created great opportunities for the popularization of Marxism.Studying Marxism in the Context of Convergence Media Popular communication is conducive to consolidating the guiding position of Marxism in the ideological field,enriching and developing the content of the popularization of Marxism,opening up new ways of the popularization of Marxism,improving the leading power of Marxism to the masses,and then promoting the development of our socialist cause,showing the vigorous vitality of the socialist society with Chinese characteristics.In order to further consolidate the guiding position of Marxism in socialist ideology,we should not only take measures from the essence of its content to make it more acceptable to the masses,but also need to keep pace with the times,combine the characteristics of the new media background,and continue to take measures from the essence of its content.Overcome the challenges it poses,address the problems that arise and make changes in the form of communication.Starting with the concept of convergence media,this paper lays a foundation for studying the popularization of Marxism communication under the background of convergence media,deeply analyzes the advantages and disadvantages brought by convergence media for Marxist communication and the reasons for its problems,and finally summarizes a set of concrete paths suitable for the popularization of Marxism communication under the background of convergence media.This article adopts the interdisciplinary comprehensive research method and the literature research method,mainly carries on the discussion in the following aspects:First,to define the concept of convergence media,by pointing out the essential characteristics of convergence media "new" and "interactive ",to explore the difference between convergence media and traditional media in essence and appearance,and to point out the three types of new mediaconvergence media to give the definition of new media at this stage.By studying the basic characteristics of convergence media,the author points out the opportunities that it brings to the popularization of Marxism.The basic characteristics of convergence media include immediacy,openness,integration and interactivity.Driven by these four basic characteristics,the convergence media expands the scope of popular dissemination of Marxism,enhances the influence of Marxism and strengthens the influence between information publishers and recipients Interaction.Second,This paper studies the current situation of the popularization of Marxism under the background of convergence media,and analyzes the current situation of the popularization of Marxism from three aspects: mobile media,multimedia computer and digital television.As for the mobile media,Marxism uses the mobile phone APP communication to highlight the vitality,the related module construction is not perfect,Marxism uses mobile phone books to spread conveniently,but the related content is obscure and difficult to understand,Marxism uses mobile phone short message to spread universal,but the form is slightly monotonous;in the network media,Marxist related website construction is more comprehensive,but the audience is narrow,social software provides interaction for Marxist communication.Third,according to the current situation of Marxist mass communication under the convergence media background and the characteristics of the convergence mediaa itself,this paper points out the problems and causes of Marxist mass communication under the convergence media background.The convergence media's communication features point out the convergence media's freedom The impact on the credibility of Marxism,the lack of supervision of convergence media and the low quality of workers lead to the low quality of mass dissemination of Marxism,the openness and concealment of convergence media make it difficult to control the way of mass dissemination of Marxism.Fourth,by summing up the causes of the problems in the way of mass communication of Marxism under the background of classifying convergence media,combining the relevant contents of journalism and communication,this paper points out the concrete path from three aspects of communication subject,content and channel.In terms of the main body of communication,it is necessary to create a good convergence media atmosphere for the mass dissemination of Marxism,standardize the laws and regulations for the mass dissemination of Marxism,ensure the authenticity of information for the mass dissemination of Marxism,and promote the literacy of convergence media workers.In terms of communication channels,we should innovate the convergence media propaganda mode of Marxism popularization,and use the shaking sound to realize the convergence media communication of Marxism popularization vivid,use the study powerful country to realize Marxism popularization convergence media communication convenient,use We Chat platform to realize Marxism popularization convergence media communication life,use the network to realize Marxism popularization convergence media communication diversification.