Butterfly Of The Network:Micro-businessand And Female Individualization

Individualization is a process that takes place in the course of changes in China's social structure.It is of great significance to China's social development and social governance.Individualization refers to the process of gradually dissolving the traditional way of thinking in daily life in the daily life.Individuals come out of the traditional concept of family society and continuously seek self and pursue freedom.The process of individualization began in the western world at the earliest.Individualism strengthened by the Western contractual spirit and religious spirit can explain western individualization.Western democratic systems and refined social division of labor are the inducements of western individualization.However,Chinese traditional social system and the process of social division of labor emphasize the obedience to collective interests of individual interests.Therefore,China's individualization is often considered as individualization without individualism.Under various conditions,China's individualization has begun quietly.However,due to the influence of the feudal system in China for more than two thousand years,patriarchy and patriarchy have been restraining the individualization of this Chinese woman,so Chinese women The pace of individualization is particularly difficult.The Internet era has provided a large number of employment opportunities for women,and micro-business is one of them.Female groups in the micro-business industry have been common in recent years.Wechat brings brand-new material income and spiritual sustenance to women.This article explores the influence of Wechat on the individualization process of women under the Internet.Democracy can also be explained as an inducement of individualization.However,China's social system and social division of labor emphasize the obedience to the collective interests of individual interests.Therefore,China's individualization is often regarded as individualization without individualism.Under various conditions,China's individualization has begun quietly.However,due to the influence of China's feudal system for more than two thousand years,patriarchy and patriarchy have been restraining the individualization of this Chinese woman.The Internet era has provided a large number of employment opportunities for women,and micro-business is one of them.Female groups in the micro-business industry have been common in recent years.Micro-business brings brand-new material income and spiritual sustenance to women.This article explores the influence of micro-business on the individualization process of women under the Internet.In this paper,20 “micro-business Girls” from different regions,different age groups,and education levels were selected as the research objects by snowball sampling,and several semi-structured interviews and observations were conducted on them.Semi-structured interviews are mostly implemented through online voice or video functions,and some are conducted offline.The observation of "micro-business Girls" lasted for 23-12 months.The observations mainly included the expression of online friends circle and some of the "micro-business Girls" offline life.Regarding whether the Internet can promote the individualization of women,the answer isyes,but the Internet also brings them some difficulties,just like the old saying "the Internet is a double-edged sword." To become a "micro-business girl" through the technical support provided by the Internet,women are faced with the myth of identifying Internet information.Different women may have several different interpretations of the same Internet information.The circle of friends of “micro-business Girls” has begun to change from closed to open,from emotional to utilitarian,and from reality to virtual.Closed and open,emotion and utilitarian,reality and virtual exist in the circle of micro-business Girls.The collision caused the predicament of self-awareness of "micro-business Girls".A lot of time was devoted to participating in social interactions in the virtual world instead of interacting normally with peer groups.At the same time that the Internet has brought some difficulties for micro-business girls,as a new type of employment under the Internet,micro-business has brought certain material and ideological impacts to women.These material and ideological changes make "micro-business Girls" has a personalized expression: they freely control the income brought by micro-business,and in spirit they form a micro-business Girls community to express their desire to live for themselves.However,in real life,the family and society still constrain the “micro-business girl”.This restraint,on the one hand,promotes the individualization of women as a passive force.Embedded state.The Internet brings not only an information age,but also new possibilities for the individualization of women."micro-business Girls" are like butterflies in the Internet world.Although they have to cope with the cocoon-breaking dilemma,they have transformed into butterflies with wings.The impact of various online communities and subcultures on the individual on the Internet cannot be underestimated,and its impact on individualization is worthy of further research.