Researchon The Business Model Of TQ Group Under The Environment Of Internet

With the expansion of the national demand for education resources,private education and training business has become an excellent industry which has developed rapidly in recent years.However,the market continues to expand at the same time,the competition between different enterprises led to a lot of chaos,which is not conducive to the long-term development of the industry.And with the rapid expansion and development of the Internet,people’s way of life and thinking has also been a great change,the Internet technology and network system has also promoted the transformation of all walks of life.Therefore,the traditional education model is no longer suitable for the development of the new era of enterprise,research on education and training enterprises how to build a better business model,is the focus of every education and training enterprise.This paper selects the TQ group as the research object,introduces the definition of business models,classification,construction principles,using the business model theory,value chain theory,marketing theory,to study the business model of TQ group.This paper introduces the core elements of business model,TQ group enterprise,and analyzes the current situation of TQ group’s business model from three aspects of enterprise value orientation,market position and internal management status,and then comes to the conclusion that the business model of TQ group exists.This paper combined with the characteristics of the Internet,and analyzes the characteristics of education in the Internet age,and uses the Potter five forces model to analyze the competition of the education and training industry in the Internet age,and the impact of the Internet on the development of education and training industry.Through the analysis of theory and the status quo,this paper constructs the Internet environment TQ group business model,analyzes the environment of the Internet business modelfrom the price,distribution channel,core competence,customer,product,supply chain and other factors,and carries on the SWOT analysis,respectively,summarizesfrom the strengths,weaknesses,opportunities,threats four aspects,and then puts forward the optimization strategy of TQ group business model in the Internet Environment.This paper puts forward the following suggestions: strengthen the market competition of enterprises from four aspects of price,channel,promotion and product;improve the core competitiveness of enterprises from the aspects of product development and construction of human resources;change the network marketing strategy;improve the service quality.