Research On The Development Path Of Chen Style Taijiquan In Chenjiagou, Wenxian County From The Perspective Of Sports + Tourism

Sports tourism is a new concept and a new industry of the integration of sports industry and tourism industry.In the process of gradual integration of sports industry and tourism industry in China,sports industry has gained more space for development,and meanwhile,tourism industry has gained new resources and power for further development.As the birthplace of Taijiquan,Chenjiagou in Wenxian county has rich cultural heritage and rich cultural sports tourism resources.How to promote the development of Chenjiagou in Wenxian county and promote the integration of sports industry and tourism industry is the key issue at this stage.This paper defines the concept of "sports + tourism" and "Chen's Taijiquan",and analyzes the current situation,countermeasures and research results of "sports + tourism" at home and abroad.Then it analyzes the current situation of the development of sports tourism industry in China and Chen's Taijiquan in Chenjiagou,Wenxian County,and finds out the problems in the development and optimizes its development path.There are five shortcomings of Chen Style Taijiquan in the process of sports and tourism integration development: 1)cultural communication lags behind,cultural connotation lacks development;2)fund management is chaotic,project process is relatively slow;3)publicity channels are solidified,lack of new media utilization;4)lack of management talents,and the new name is not obvious;5)the surrounding industries are backward,and the industrial chain needs to be optimized.According to the five deficiencies,the paper puts forward the development path of Chen's Taijiquan under the development of sports + Tourism Integration: 1)increase cultural communication,give full play to cultural value;2)strengthen capital supervision,ensure the completion of the project;3)expand publicity channels,integrate into the new media era;4)focus on talent training,implement the introduction policy;5)accelerate the integration of resources,and form an industrial chain.Finally,the conclusion is drawn and some suggestions are put forward to complete the thesis.