Research On The Development Path Of Sports Tourism Industry Under The Background Of Eco-cultural Tourism In Western Hubei

Sports tourism is one of the indispensable activities in the public life and has become a new lifestyle and popular consumption.With the rise of national fitness as a national strategy,sports and entertainment in various scenic spots have become the main content of people's pursuit of a healthy and active lifestyle.Affected by this factor,the sports industry has rapidly become an industry of economic growth in China.By consulting relevant literature,this study conducted field investigation on shiyan area and designed the development path of sports tourism industry under the background of eco-cultural tourism in western hubei.Based on the study of the development status of sports tourism in shiyan,this paper analyzes the factors affecting the development of sports tourism and tries to explore the development path.Conclusions and recommendations are as follows:1.Shiyan is rich in sports tourism resources.Have good resources to develop sports tourism projects.2.In the development process of sports tourism in shiyan,there are some factors such as insufficient publicity and loose industrial chain.It is suggested to formulate development strategy according to the actual situation,integrate the sports tourism industry chain,and give play to regional advantages.3.The development of national traditions in shiyan area is weak.It is suggested that special tourism products should be introduced to promote the development of traditional national sports and promote the sports tourism brand of shiyan.4.Sports tourism in shiyan has a broad prospect.It is suggested that relying on the local characteristic resources to tap the market potential in many aspects and make efforts to make the sports tourism in shiyan get a good development.